Content Marketing Manager

About The Role The Content Marketing Manager owns the content strategy and editorial calendar end-to-end, translating complex product capabilities into compelling narratives that drive organic growth and brand authority. The role partners closely with product marketing, SEO, and demand-gen teams to produce high-impact assets across the customer journey, from top-of-funnel awareness pieces to deep technical whitepapers and case studies. Key Responsibilities Develop and execute a comprehensive content strategy aligned with SEO targets, keyword research, and pipeline goalsWrite, edit, and publish high-quality blog posts, guides, whitepapers, case studies, and email copyManage the editorial calendar, coordinating subject matter experts, freelance writers, and designers to ensure timely deliveryOptimize existing content for search engine performance, conversion rate optimization, and brand consistencyAnalyze content performance metrics using GA4, Semrush, and HubSpot to measure impact and refine strategyRepurposes core assets into multi-channel formats including social media snippets, newsletters, and ad copy What We Are Looking For 4-7 years of B2B content marketing experience within a technology or SaaS environmentDemonstrated portfolio of published B2B content showcasing strong writing, editing, and storytelling skillsHands-on experience with SEO tools (Semrush, Ahrefs), CMS platforms (WordPress, Webflow), and analytics tools (GA4)Deep understanding of the B2B buyer's journey and how content maps to pipeline generationBachelor's degree in Marketing, Journalism, English, Communications, or a related fieldBonus: Experience managing external agencies, video production, or podcast programs