Content Marketing Manager

About the role

Granicus is seeking a Content Marketing Manager to join the Content Team. This role is critical for ensuring Granicus goes to market with the best version of our story, told in the most engaging way for each channel.

Responsibilities

• Develop, create, and edit marketing collateral, with a special focus on transforming complex, long-form copy into pithy short-form content.
• Work closely with brand, segment, product marketing, and regional marketers to ideate, write, and produce campaigns across web, social, earned media, and other forms of collateral.
• Collaborate with these teams to continuously optimize messaging and update collateral as needed.
• Achieve 5-10 blog posts' worth of copy per week, varying based on need.
• Produce content that is creative, engaging, and aligned with marketing goals.
• Ensure all content adheres to brand guidelines and regulatory standards.

Requirements

• At least 4-6 years of related experience developing content for marketing teams, particularly for ads, social, and brand messaging.
• Strong writing and editing skills, with the ability to draft copy that is emotional, logical, and informative.
• Excellent MS Office skills, including proficiency in Word, PowerPoint, and Excel.
• Exceptional problem-solving skills and effective project management skills.
• Adaptable and comfortable working in a fast-paced, dynamic environment.
• Ability to meet deadlines without compromising accuracy or quality.
• Understanding of the difference between using AI as a development tool versus having it do your writing for you.

Qualifications

• Strong communication and collaboration skills.
• Experience with alternative forms of storytelling (video, images, presentations, social).
• Knowledge of SEO and content optimization techniques.
• Experience with content management systems (CMS).
• Experience with analytics tools to measure content performance.

Skills

• Strong writing and editing skills.
• Ability to distill complex ideas into engaging short-form content.
• Experience with content marketing platforms and tools.
• Proficiency in Google Analytics and other SEO tools.
• Experience with social media marketing and advertising.

Benefits

• Flexibility & Balance: Flexible Time Off, Company-Wide Wellbeing Days, Work From Home Reimbursement.
• Health & Wellness: Multiple Health Plan Options, Employer HSA Contributions, Fitness Reimbursement Program, On-Demand Mental Health Support.
• Growth & Recognition: Online Learning Platforms, Competitive Salary & Bonuses, Traditional & Roth 401(k), Life & AD&D Insurance.

Pay

USD $81,000.00 - USD $110,000.00 /Yr.

Schedule

Remote-first position with globally distributed workforce.

Security & Privacy Requirements

Responsible for Granicus information security and ensuring the data privacy of employees and customers.