Content Marketing Manager

This is an on-site position based at Woodstone in San Antonio, Texas.

Schedule

Monday–Friday, 8:00 AM–5:00 PM CST.

About the role

The Content Marketing Manager, U.S. Healthcare partners closely with the Director of Content Marketing to execute Carenet's content strategy and editorial priorities across multiple channels and formats. This role brings the content strategy to life through exceptional writing, multi‑media content production, editorial coordination, content repurposing, publishing operations, and performance optimization. By translating complex U.S. healthcare topics into compelling content for payer, provider, and healthcare consumer audiences, the position supports thought leadership, brand awareness, demand generation, and revenue growth while contributing audience insights and performance learnings that inform future content planning.

Success is measured by consistently executing Carenet's editorial priorities and publishing schedule while maintaining brand consistency and editorial standards; increasing the volume of high‑quality content across blogs, thought leadership articles, guides, case studies, webinars, email, video, audio, website, and sales enablement formats; establishing efficient workflows for SME engagement, content creation, reviews, approvals, and publishing; improving content discoverability through SEO, AEO, and GEO best practices and providing actionable performance insights that optimize future content investments; and building repeatable AI‑assisted content workflows that accelerate execution, reduce bottlenecks, and increase throughput without compromising quality or Carenet's voice.

Responsibilities

• Create, edit, publish, and repurpose high‑quality content across blogs, executive thought leadership articles, eBooks, guides, case studies, customer stories, website content, webinars, email, audio, video, and sales enablement.
• Conduct interviews with internal subject matter experts, executives, and business leaders to uncover insights and develop compelling narratives.
• Manage content workflows, project timelines, stakeholder reviews, approvals, publishing schedules, and cross‑functional coordination to keep initiatives moving efficiently.
• Track content performance, analyze engagement, traffic, conversion, and consumption metrics, and recommend updates, refreshes, and optimization opportunities.
• Apply SEO, AEO, and GEO best practices to strengthen content discoverability and support broader marketing, campaign, demand generation, and revenue goals.
• Leverage AI tools to accelerate research, drafting, editing, optimization, repurposing, documentation, and publishing operations while preserving quality and brand alignment.

Qualifications

• 5+ years of experience in content marketing, journalism, or healthcare marketing.
• U.S. healthcare experience is required.
• Exceptional writing, editing, storytelling, interviewing, and executive thought leadership content development skills.
• Strong project management and organizational skills with the ability to manage multiple deadlines, stakeholders, and competing priorities.
• Experience measuring content performance, recommending optimization strategies, and applying SEO and modern content marketing best practices.
• Experience leveraging AI tools to improve content creation, repurposing, and operational efficiency.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent professional experience.
• Preferred: experience in healthcare marketing, payer and provider audiences, healthcare consumer engagement, member engagement, patient engagement, population health, customer experience, healthcare operations, healthcare services, healthcare technology, contact center, BPO, patient engagement, or healthcare outsourcing.
• Preferred: familiarity with healthcare buying committees and experience supporting demand generation, thought leadership, and account‑based marketing initiatives.