Content Marketing Manager
Berkley Accident and Health is a risk management company that designs innovative solutions to address the unique challenges of each client. With our entrepreneurial culture and a strong emphasis on analytics, we help employers better manage their risk. We offer a broad range of products, including employer stop loss, benefit captives, provider stop loss, HMO reinsurance, and specialty accident. The key to Berkley’s success is our nimble approach to risk—our ability to quickly understand, think through, and devise a plan that addresses each client’s challenges, coupled with the strong backing of a Fortune 500 company. Our parent company, W. R. Berkley Corporation, is one of the largest and best-managed property/casualty insurers in the United States.
About the role
We’re looking for a creative and results-driven Content Marketing Manager for our Captive Program to develop compelling materials that support our sales team and drive customer engagement. This role will focus on creating high-impact sales enablement tools, including written materials, presentations, and video content that effectively communicate our value proposition and drive the sales cycle forward. The ideal candidate is a strong storyteller who understands how to translate complex ideas into clear, persuasive materials. This role will be based in our Marlborough, MA office with a hybrid work schedule: 4 days in the office and 1 day remote where it makes sense.
Responsibilities
- Partner with our sales, service, and marketing teams to identify content gaps and opportunities
- Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events
- Work with distribution partners to co-brand materials and create scalable processes
- Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle
- Adhere to established brand standards, using a consistent voice across all content
Qualifications
What you need to have:
- Bachelor’s degree in Marketing, Communication, Journalism, Writing, or other applicable field, or a combination of other relevant education and experience
- 5+ years of experience in creating B2B sales materials and collaborating with a sales organization
- Ability to translate technical information into engaging stories for different audiences
- Strong writing, editing, and communication skills, including ability to conceptualize and script video content (samples will be requested)
- Ability to multi-task and manage multiple projects while keeping a strong attention to detail
- Advanced MS Word and PowerPoint skills, including working with branded PowerPoint templates
- Occasional travel to company events
What makes you stand out:
- An eye for visual and video design and ability to communicate with design vendors
- Ability to synthesize various ideas into concrete steps and map them out
- Capacity to move easily between listening to stakeholders, creating content strategy, and executing on marketing projects
Benefits
- Competitive base salary range: $75,000 – $110,000
- Eligible to participate in annual discretionary bonus
- Health, dental, and vision insurance
- Life and disability insurance
- Wellness programs
- Paid time off
- 401(k) and profit-sharing plans
- Employer-funded health savings account
- Paid parental leave
- Employee stock purchase plan
- Tuition assistance and professional continuing education
What You Can Expect
- Culture of innovation, teamwork, and supportive colleagues and leaders willing to invest in talent
- Internal mobility opportunities
- Visibility to senior leaders and partnership with cross-functional teams
- Opportunity to impact change