Content Marketing Manager

About the role

TownSq is a modern API platform with integrated tools and processes created for the homeowners’ association (HOA) management industry. The Content Marketing Manager will own and evolve TownSq's brand voice across social and digital content channels.

Job Summary

The TownSq marketing team is seeking a Content Marketing Manager to deliver technological solutions that transform community management and simplify community living. This role will lead the strategy, creation, and execution of high-impact content that drives brand awareness, engagement, and thought leadership.

Job Duties and Responsibilities

• Define and evolve TownSq’s voice, tone, and personality across all social platforms (LinkedIn, Instagram, Facebook, YouTube)

• Build and execute a social media strategy that increases reach, engagement, and brand affinity

• Identify and leverage cultural trends, industry topics, and audience insights to keep content fresh and relevant

• Develop compelling, high-performing content (posts, short-form video, thought leadership, campaigns) that drives conversation and shareability

• Lead content planning through an editorial calendar aligned to marketing campaigns and business priorities

• Partner with design, copywriter, product marketing, and external resources to produce engaging content

• Oversee supporting content channels including blog, email newsletters, ebooks, landing pages and web content

• Manage publishing workflows, optimize content for SEO, and continuously audit and refresh existing assets

• Ensure consistency in messaging and storytelling across all touchpoints

• Cross-functional alignment with Sales, Client Success, and Product Marketing to align content with growth and retention goals

• Translate business priorities into content strategies that support pipeline generation and customer engagement

• Track and analyze content performance metrics (engagement, reach, conversions) and use insights to continuously refine content strategy and improve ROI

• Test new formats, platforms, and approaches to drive innovation

Qualifications and Skills

• 5+ years of social media or brand marketing experience

• Bachelor’s or associate degree in a relevant field or equivalent combination of education and work experience

• Strong written and verbal communication skills with attention to detail

• Creative thinker with a strong understanding of internet culture and trends

• Strong instincts for social tone, voice and brand storytelling

• Excellent collaboration and communication skills

• Self-motivated with the ability to manage many projects at once and meet tight deadlines

• Team oriented, flexible and able to adapt to changing priorities

• Eager to learn, take feedback and grow in a fast-paced marketing environment

• Preferred but not required with tools and platforms such as, Jira, Canva, Hootsuite, Instapage, Asana, Pardot

Requirements

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.