Content Marketing Manager

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

About the Team

We’re Splunk’s go-to team for all things content, telling stories that get people excited about our products and ideas. Our work fuels global campaigns that generate MCP. Our sparkling email copy prompts customers to take action. We bring customer success stories to life on Splunk.com and help executives voice their points of view on Perspectives by Splunk. We’re also the team behind such legendary research reports as the State of Observability, The CISO Report, and The Hidden Costs of Downtime. (You may have seen our data in the news.) In a nutshell: we give expression to Splunk’s expertise, helping to shape perception of audiences that matter most.

Responsibilities

• Conceptualize, research, and pitch topics that will help tell the Splunk story across security, observability, and platform at different stages of the buyer journey, answering key buyer questions and engaging customers and prospects.
• Plan, prioritize, and deliver a slate of assets (primarily long-form e-books) each quarter, owning the project from pitching to outlining and writing, to design, publication, and activation.
• Partner closely with stakeholders in Product Marketing to understand the intersection of our audience’s needs and product benefits for different personas.
• Work collaboratively with Global Integrated Campaigns to keep projects on track and overcome blockers.
• Smartly leverage AI tools to build workflow efficiencies and optimize steps in the content production process.
• Track the performance of assets you create, reporting on trends and insights.
• Copyedit others' work, ensuring alignment with the Splunk tone and style guide and offering suggestions to strengthen the narrative.

Requirements

• Bachelor’s + 5 years of related experience, or Master’s + 3 years of related experience in journalism, content marketing, or similar writing-forward roles.
• Experience in B2B SaaS/cloud services for technical audiences with knowledge and curiosity about business and technology trends.
• Ability to turn complex topics into easy-to-understand stories written for specific personas and objectives with demonstrated strength in storytelling across a variety of topics.
• Experience working in a fast-paced, dynamic work environment with proven ability to meet deadlines, multitask, and be detail-oriented on a variety of projects.
• Proven experience collaborating and communicating effectively across different teams and internal stakeholders/SMEs.
• Experience leveraging AI tools as a complement to the content creation process.

Preferred Qualifications

• Experience writing about cybersecurity, observability/monitoring, and data.
• Experience creating demand-generating, gated campaign content (e.g., e-books).
• Experience creating conversion copy for campaign landing pages.
• Experience working with creative teams to bring the written word to life.
• History of and passion for improving cross-team processes.

About Cisco

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.

Pay

The starting salary range for this position is $121,200.00 to $153,600.00 for new hires in U.S. and/or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below:

• New York City Metro Area: $136,200.00 - $198,500.00
• Non-Metro New York State & Washington State: $121,200.00 - $176,600.00

For quota-based sales roles on Cisco’s sales plan, the ranges provided include base pay and sales target incentive compensation combined.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan with a Cisco matching contribution.
• Paid parental leave.
• Short and long-term disability coverage.
• Basic life insurance.
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees.
• 1 paid day off for employee’s birthday.
• Paid year-end holiday shutdown.
• 4 paid days off for personal wellness.
• Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at a rate of 4.92 hours per pay period for full-time employees.
• Exempt employees participate in Cisco’s flexible vacation time off program, with no defined limit on vacation time (subject to availability and business limitations).
• 80 hours of sick time off provided on hire date and each January 1st thereafter, with up to 80 hours of unused sick time carried forward from one calendar year to the next.
• Additional paid time away may be requested to deal with critical or emergency issues for family members.
• Optional 10 paid days per full calendar year to volunteer.
• Eligibility to earn annual bonuses subject to Cisco’s policies (for non-sales roles).
• Eligibility to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

Employees on sales plans earn performance-based incentive pay on top of their base salary, split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays:

• 0.75% of incentive target for each 1% of revenue attainment up to 50% of quota.
• 1.5% of incentive target for each 1% of attainment between 50% and 75%.
• 1% of incentive target for each 1% of attainment between 75% and 100%.
• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.