Content Marketing Manager

About The Role

The Content Marketing Manager drives the editorial strategy, production, and distribution of high-value content designed to build brand authority and generate inbound pipeline. This role translates complex technological concepts into compelling, clear, and actionable narratives that resonate with enterprise buyers and technical decision-makers. Operating at the intersection of brand journalism and demand generation, this role collaborates closely with product management, SEO specialists, and demand gen teams. The position focuses on building a repeatable content engine that scales search presence, increases organic traffic, and moves prospects through the marketing funnel.

Responsibilities

• Develop and execute a comprehensive content roadmap including white papers, case studies, blog posts, research reports, and webinars
• Partner with SEO specialists to identify high-intent search terms and optimize new and existing content to drive organic traffic
• Collaborate with internal subject matter experts and product teams to translate complex technical features into business-value narratives
• Manage external freelance writers, editors, and designers, ensuring all deliverables meet brand guidelines, quality standards, and deadlines
• Track and analyze content performance metrics (traffic, scroll depth, conversion rates, and pipeline attribution) to optimize the content engine
• Establish distribution playbooks to amplify content reach across paid, earned, social, and email marketing channels

Qualifications

• 4-7 years of experience in B2B tech content marketing, editorial, or brand journalism
• Proven portfolio of technical writing, educational articles, and long-form thought leadership
• Deep familiarity with SEO best practices and keyword research tools such as Semrush, Ahrefs, or Moz
• Hands-on experience with content management systems (WordPress, Webflow) and analytics platforms (GA4, Search Console)
• Strong project-management skills with a proven ability to manage editorial calendars and multi-stakeholder approval workflows
• Bonus: Experience writing for developer audiences or technical buyers, or basic knowledge of HTML/CSS and graphic design tools