Content Marketing Coordinator
Polysciences technical operations and scientific laboratories offer custom synthesis, contract manufacturing and packaging, and laboratory products. We provide a broad range of products and tailored solutions for the life sciences, bioprocessing, microparticles, medical device, specialty chemical, and eChem industries. We adhere to ISO13485:2016, FDA cGMP 21 CFR 820 regulations, and SOCMA’s ChemStewards® Management System. We believe the best scientific innovations are built through collaborations.
About the role
We are looking for a Content Marketing Coordinator who can combine creative thinking with analytical curiosity. This role is ideal for someone who enjoys developing content and is equally interested in understanding why it performs: what captures an audience’s attention, what helps someone evaluate a complex product or capability, and what the results should change about the next piece of content. Content marketing via web, organic social, and video will account for a large part of this role. As part of a small, high-impact marketing team, this person should enjoy exploring scientific topics, bringing forward ideas, coordinating different types of projects, and providing hands-on support when priorities extend beyond content.
Responsibilities
- Maintain the multichannel content calendar and suggest topics, formats, messaging approaches, and distribution ideas based on audience needs and defined marketing priorities.
- Partner with the Senior Director of Marketing, subject-matter experts, and other cross-functional stakeholders to gather information and develop accurate and useful content for scientific B2B audiences.
- Research topics, audience needs, search behavior, industry developments, competitor activity, and business priorities to identify relevant content opportunities.
- Create, edit, refine, and publish content across formats and channels, including but not limited to static and video social content, website pages, sales enablement materials, and email.
- Support organic social channel management, including post scheduling, basic audience engagement, and coordination of timely responses with appropriate internal stakeholders.
- Ask thoughtful questions and translate complex technical information into clear, audience-appropriate content while maintaining accuracy and relevance.
- Maintain recurring content and channel reporting across digital channels to identify meaningful patterns and develop informed hypotheses and recommendations for content optimizations and/or tests.
- Manage assigned projects, timelines, reviews, approvals, and dependencies while anticipating the next steps needed to keep work moving.
- Stay current on developments in content marketing, audience behavior, SEO, social media, and AI-supported marketing workflows while bringing forward relevant ideas and opportunities for the team to consider.
- Use AI tools to support content development and workflow efficiency while evaluating output for accuracy, originality, technical depth, and audience fit; independently refine output and help improve prompts, templates, and quality checks.
- Execute content updates that support SEO, AEO, and GEO while providing support for broader marketing priorities across a small, collaborative team.
AI Capability Expectation
Candidates should be prepared to speak about how they’re currently using AI in their work, including:
- The specific tool(s) used and the tasks where AI was applied.
- The measurable impact (e.g., time saved, improved quality, or increased output).
- Bonus: examples of prompts, workflows, or systems you’ve independently developed.
Qualifications
- Bachelor’s degree in marketing, communications, science, or a related field.
- Approximately 3-5 years of experience in content marketing, digital marketing, or a related role.
- Demonstrated interest in and ability to learn scientific and technical subject matter, while understanding the needs of scientific B2B audiences.
- Strong writing, editing, research, and verbal communication skills.
- Demonstrated, hands-on ability to develop multichannel content.
- Strong analytical and critical-thinking skills, with an interest in understanding the reasons behind content performance.
- A portfolio or work samples demonstrating content development across multiple formats, such as social media, web, email, video, or go-to-market materials.
- Excellent organization and project-management skills, with the ability to manage shifting priorities.
- Ability to work independently and take initiative.
- Ability to collaborate effectively with subject-matter experts and cross-functional stakeholders.
- Practical experience using AI tools in content or marketing workflows, with sound judgment regarding accuracy, quality, and appropriate human review.
Skills
- Experience creating and adapting multimedia content using Canva, Adobe Creative Suite, or other comparable creative tools.
- Experience using performance data and analytics across web, search, social, email, and video.
- Experience publishing content through a CMS or ecommerce platform.
- Experience using Shopify, GA4, and Google Search Console.
- Experience publishing, managing, and evaluating content on LinkedIn and YouTube.
- Working knowledge of keyword research, on-page SEO, metadata, internal linking, and content optimization.
- Preferred experience in a chemical, scientific, or related industry.
- Preferred experience with Semrush, Ahrefs, or comparable platforms.
- Preferred experience with project management platforms.
- Preferred experience with email marketing, marketing automation, or CRM platforms such as Klaviyo and Salesforce.
Benefits
- Competitive wages and generous year-end bonus.
- Comprehensive benefits including:
- 3 PPO Medical Plans with Telemedicine, Rx, & Vision.
- 2 Dental Plans.
- Healthcare, Dependent care, & Commuter Flexible Spending Accounts.
- 401(k) with company match.
- Financial Health & Wellness with 1:1 Coaching & Rewards.
- Basic & Supplemental Life Insurance.
- Accident, Hospital Indemnity, & Critical Illness Insurance.
- Paid Time Off, Paid Parental Leave, and 9 Paid Holidays.
- Short & Long-term Disability.
- Peer-to-Peer Recognition.
- Broader, hands-on work experience.
- Clean and modern equipment & labs.
- Fun company events.