Content Marketing Coordinator

About the role

The Content Marketing Coordinator supports DocNetwork's mission to help youth-serving organizations keep kids safe and healthy when they are away from home by increasing awareness of our platforms (CampDoc and SchoolDoc) and executing marketing programs that drive qualified interest and meaningful conversations with our team.

Responsibilities

• Create campaign assets aligned to approved messaging, including web content, email content, and supporting collateral.
• Publish and maintain approved website content in WordPress, including blog posts, landing pages, and content updates.
• Build and quality-check segmented email sends and supporting campaign components in marketing systems.
• Support ongoing nurture and follow-up programs tied to inbound interest and campaign engagement.
• Produce and maintain sales-facing collateral that supports conversion and objection handling.
• Support partner/webinar initiatives through promotional assets and follow-up content.
• Collaborate with Marketing Operations to review performance and run content/creative tests that improve results over time.
• Manage assigned work in Jira, communicate progress proactively, and support team delivery goals.

Requirements

• Demonstrated successful experience in digital marketing, demand generation, content marketing, or a related role.
• Strong writing and editing skills across digital formats (email, web, collateral).
• Experience working in a CMS (WordPress or similar) and comfort publishing content.
• Strong initiative and a proactive mindset.
• Excellent organization skills and attention to detail.
• Familiarity with marketing automation tools (HubSpot or similar) and email QA best practices.
• Familiarity with AI tools for content drafting, repurposing, and QA, with strong editorial judgment and attention to accuracy.
• Experience creating simple graphics or assembling assets using tools like Canva (or similar).
• Ability to manage multiple deliverables at a time.

Qualifications

• Basic understanding of SEO and how content supports organic visibility.
• Comfort interpreting basic performance metrics to support iteration (email + landing page performance).
• Familiarity with B2B SaaS marketing and segmented audience targeting.
• Interest in youth-serving organizations, health, safety, or mission-driven software.

Skills

• Strong writing and editing skills across digital formats (email, web, collateral).
• Experience working in a CMS (WordPress or similar) and comfort publishing content.
• Familiarity with marketing automation tools (HubSpot or similar) and email QA best practices.
• Familiarity with AI tools for content drafting, repurposing, and QA, with strong editorial judgment and attention to accuracy.
• Experience creating simple graphics or assembling assets using tools like Canva (or similar).

Benefits

• Full range of insurance benefits (Medical, Dental, Vision, Life, Short-term Disability & Pet)
• Additional perks to boot (Flex PTO, Professional Development and Wellness Budgets, 401k with company match, Volunteer Time Off, and much more!)

Pay

$50,000 - $60,000 starting salary range

Schedule

Hybrid schedule based in Ann Arbor, MI