Content Marketer
About Your Role
Lead Pogo's B2B content function - you decide what gets written and where it shows up
Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
Own content strategy - decide which channels we invest in and why
Develop a deep understanding of our buyers and write to them
Use language to capture attention, create virality, and drive conversion
About You
Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program.
You produce excellent copy across lengths and formats. Long-form is your strongest muscle, but you can write a great article, webinar, outbound email, paid ad, or billboard with equal care.
You know how to use language to drive outcomes - capture attention, create virality, and convert.
You can dig into data and find the story in it.
Pogo gives you uniquely rich proprietary data to work with.
Strong POV on how to run a content function. You know which channels matter for B2B SaaS, how they work together, and how to measure them.
You've worked at a fast-growing startup with real ownership. You don't need to be told what to do.
You actively use AI tools in your workflows.
Bonus
Turning data into compelling macro consumer stories (leans on journalism)
Why You Might Be Excited About This Opportunity
- Own the voice of a fast-growing B2B business
- Work with uniquely rich proprietary data
- Have real creative and strategic ownership
- Experiment across formats and distribution
- Help shape the content culture early
Why You Might Not Be Excited About Us
- This is not a pure brand or editorial role
- We care deeply about outcomes - pipeline, engagement, conversion, and distribution
- Content at Pogo is expected to influence the business, not just look or sound good
- There’s very little existing structure
- We move quickly and iterate constantly
- You’ll need to balance strategy with execution
- We expect more than 9 to 5 - raw hours make an impact at our current stage