Content Manager

Overview

Steelcase is seeking an experienced Content Manager to shape brand content across the Americas and globally. The ideal candidate will translate business priorities into resonant narratives, build a dynamic content operating model, and help audiences understand Steelcase's value proposition, brand stories, and impact.

Responsibilities

• Leading and evolving the editorial vision and content strategy aligned to business priorities, brand positioning, and audience needs.
• Building and managing scalable content systems and repeatable processes for intake, prioritization, production, localization, and performance measurement.
• Managing the editorial calendar and prioritizing content needs, determining what to create, adapt, repurpose, or decline.
• Ensuring content quality and consistency by maintaining editorial standards for voice, tone, structure, and brand governance, while serving as senior editor.
• Creating and refining high-impact content, including thought leadership, campaign assets, and multi-format digital and social content.
• Collaborating with cross-functional teams and global partners (including EMEA and APAC) to align priorities, workflows, and content plans.
• Translating research and insights into compelling, market-facing content and representing content strategy in planning and campaign development.
• Managing, coaching, and developing content producers and external partners, setting clear expectations and direction.
• Overseeing daily assignments, balancing workloads, and ensuring on-time, high-quality delivery.
• Fostering craft growth by modeling strong writing and editing, providing direct, developmental feedback, and recognizing excellent work.
• Leading regular 1:1s, performance discussions, and career development planning.
• Managing and strengthening the editorial system that moves content from idea to publication across channels and regions.
• Maintaining governance for editorial standards, workflows, approvals, and content reuse.
• Identifying process gaps and friction points, then leading improvements that increase speed, consistency, and quality.
• Prioritizing content performance to business outcomes and analytics.
• Overseeing the team's tools, including digital platforms and AI, along with the processes and documentation needed to support content creation and management at scale.

Qualifications

• Bachelor’s degree in communications, English, journalism, or a related field, or equivalent experience.
• 7+ years of experience in editorial, content publishing, or brand communications, including people leadership.
• Demonstrated ability to build scalable content processes and systems across audiences, channels, regions, and touchpoints.
• Proven success leading a team of content writers and producers.
• Strong, hands-on writing and editing skills across editorial, marketing, promotional, long-form digital, and short-form digital content.
• Experience managing content across the full lifecycle, from strategy through measurement.
• Ability to turn strategy into priorities, processes, and plans, and to link content performance to business outcomes.
• Strong collaboration skills and an ability to work cross-functionally.
• Intellectual curiosity and a learning mindset.
• Ability to succeed in a fast-paced, matrixed environment.

Desired Skills and Experience

• Strong experience in editorial, copywriting, and content publishing.
• Curiosity and the ability to identify relevant stories from emerging trends and insights inside and outside the organization.
• Familiarity with global content needs, including adaptation, localization, and reuse.
• Experience with content management systems, analytics tools, and collaboration platforms.
• Experience in brand communications or B2B marketing environments.

Benefits

Offering competitive wages and benefits, a flexible hybrid work schedule, continuous learning opportunities, a culture of inclusion, and empowering employees to make a meaningful impact on people and the planet through their work and Steelcase’s ongoing commitment.