Content Manager

About the role

At Común, brand is trust. We serve a community that has historically been underserved by financial institutions — and for many of our users, Común will be their first experience with a brand that actually speaks to them. This role owns that first impression.

Responsibilities

• Create content that is clear, warm, and credible — appearing on camera, behind the keyboard, and across every channel where our community shows up.
• Execute content across paid marketing and OOH formats – owning creation and delivery of assets varying across short-form and long-form video, static social posts, landing page copy, radio scripts, and OOH large format stills, among others.
• Own and manage the content production cycles — working with the Brand & Content Lead, prioritize creation learnings and own the production calendar to meet needs across product launches, seasonal moments, and paid media campaign iteration.
• Scale your output with AI – Use AI tools throughout your workflow to increase output, accelerate drafts, and maintain quality across a high volume of deliverables.
• Incorporate content data into your priorities — use insights across organic, paid media, and in-app channels to translate data signals into new content ideas.
• Triage content production – coordinate production needs across micro-influencers, designers, photographers, and agencies as required to ensure required assets are produce on-time, at high quality.
• You are on-camera Confident. You are comfortable being the face of a brand on video — not just passable, but genuinely compelling. You know how to connect with an audience through a screen.
• You are video forward, but Multi-Format Fluent. Your creative and editing base is in video. You are at home editing, adding after effects, and polishing videos in programs like CapCut, but can adapt quickly between producing a TikTok script, a landing page headline, and a YouTube thumbnail brief without missing a beat.
• You are AI-Native. You actively use AI tools as a core part of your creative process. You see them as a multiplier, not a shortcut, and you know how to get great output from them.
• You are Organized Under Pressure. You can manage a content calendar across multiple channels, juggle competing priorities, and hit deadlines in a fast-moving startup environment — without sacrificing quality.
• You are Community-Connected. You have a deep connection to the Latin American immigrant experience in the US, which helps you base your content and tone in respect, care, credibility, and humor.
• You are Data-Curious. You pay attention to what performs and why. You're comfortable pulling basic analytics, forming hypotheses, and adjusting your approach based on what the numbers tell you.
• You are Collaborative by Default. You work closely with brand, product, growth, and operations teammates, and you raise the bar by giving and receiving direct, thoughtful feedback.
• You are Owner. You show passion and care for your work and the company's trajectory. You take initiative, move with urgency, and hold yourself accountable to outcomes — not just outputs.

Requirements

• Written and spoken fluency in both English and Spanish required
• 3–5 years of experience in content creation, social media, or brand marketing — ideally at a consumer startup, fintech, or media brand
• Demonstrated on-camera experience: a portfolio or channel showing you can perform, present, or host on video in a brand-aligned way
• Strong portfolio showing range across formats: video, written copy, stills, and longer form written content, as needed
• Proven ability to manage a multi-channel content calendar and prioritize against business objectives
• Experience using AI tools as a meaningful part of your content workflow and multiplier of your ability to test new hypotheses
• Proficiency with social media platforms (Instagram, TikTok, YouTube, LinkedIn) and content scheduling tools
• Familiarity with basic performance analytics — Meta Insights, TikTok Analytics, Google Analytics, or equivalent
• Proven cultural competency around our core user — a Latin American immigrant in the US

Nice to Have

• Experience in financial services, fintech, or a regulated industry
• Experience in smaller organizations that need to actively balance precision with pace
• Basic video editing skills (CapCut, Premiere, DaVinci Resolve, or equivalent)
• Experience working with or managing freelancers, creators, or production vendors
• Familiarity with lifecycle / email marketing tools (Braze, Klaviyo, Iterable, or equivalent)