Content Manager

Location: New York, NY (Hybrid) – Reports to: VP of Marketing

About Winky Lux

Winky Lux is a New York–based clean beauty brand built on a simple idea: makeup should be as fun to look at as it is to wear. We're known for products that people want to hold, photograph, and share—clean formulations, playful design, and an accessible price point that makes discovery easy.

About the Role

This role owns Winky Lux's content pipeline end‑to‑end, from product launch to influencer/UGC/agency collaboration to brand storytelling. You'll be a key partner to marketing, e‑commerce, and creative teams, ensuring every piece of content is on‑brand, on‑strategy, and drives results.

Responsibilities

• Own the content calendar and ecosystem across product launches, campaigns, and always‑on brand storytelling.
• Create, edit, and concept in‑house content across formats—video, photo, and written—that captures the Winky Lux voice.
• Strategize the evolution of behind‑the‑scenes office content and storytelling, turning day‑to‑day brand life into engaging, on‑brand narratives.
• Edit UGC and other video content with a paid‑first perspective.
• Manage and organize content for ease of use and access for internal and external partners.
• Collaborate cross‑functionally with marketing, creative, and leadership to keep content strategy aligned with broader brand priorities.
• Brief content across formats—photo, video, and graphics—for social, paid, site, email, and campaign use, from concept through final asset.
• Manage UGC and agency relations to ensure content partnerships align with brand goals.
• Collaborate with the affiliate/community team to develop content assets supporting affiliate and UGC campaigns.
• Partner with e‑commerce and brand teams to identify content gaps and opportunities across the site and product ecosystem.
• Maintain and evolve brand voice/style guidelines across all content touchpoints.
• Track content performance (engagement, conversion, impressions) and adjust strategy based on results.
• Help develop product presentations and pitch decks for retail and wholesale partners (e.g., Ulta, Ipsy, FabFitFun) covering multi‑SKU submissions.

Qualifications

• 3–5+ years of experience in content marketing or brand content roles.
• Hands‑on content creation and editing skills—comfortable shooting and/or editing photo and video, and building graphics (Adobe Creative Suite, Canva, CapCut, or similar).
• Strong portfolio demonstrating both original content production.
• Experience building pitch decks or sales materials for retail/wholesale partners.
• Comfort managing multiple projects and deadlines simultaneously in a fast‑paced environment.
• Excellent writing, editing, and proofreading skills with a sharp eye for brand voice consistency.
• Experience working with influencer/agency partners on content collaboration.
• Beauty or CPG industry experience strongly preferred.