Content Manager

About Us

KNAPP brings new technology to warehouse automation. The KNAPP Group is a global provider of intelligent automation solutions for intralogistics and manufacturing, specializing in the sectors healthcare, fashion/apparel, general retail, food retail, industry, and service. With over 8,000 employees across more than 60 locations worldwide, we are dedicated to making complexity simple through continuous innovation in warehouse automation, always with the specific needs of customers in mind. Our development activity spans automated order picking systems, container handling technology, and industry-leading software solutions.

Responsibilities

• Own the development, governance, and approval of all master messaging documents, including corporate, KUS-level, and BU-specific content.
• Create, revise, and maintain product descriptions, value propositions, boilerplates, and marketing messaging.
• Complete writing requests including blogs, social media copy, campaign assets, ad copy, and internal messaging support.
• Partner with the Marketing Manager to align messaging across campaigns, case studies, PR items, and advertising initiatives.
• Collaborate with the Digital Media Specialist to publish blogs and maintain independent posting workflows for website content.
• Work with the Event Manager to deliver event messaging, booth content, promotional copy, and tradeshow-related written assets.
• Produce high-quality long-form assets such as case studies, white papers, and application stories in partnership with BD and customer teams.
• Maintain editorial standards, tone of voice, and content accuracy across all marketing outputs.
• Support PR and media efforts with draft quotes, press release content, and background materials.
• Monitor social content performance, blog engagement, and messaging effectiveness to inform content strategy.

Requirements

• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field preferred.
• 5-7 years of experience in B2B content marketing, technical writing, or editorial leadership; experience in supply chain, logistics, automation, or industrial technology environments helpful.
• Demonstrated ability to translate complex technical concepts, systems, and processes into clear, accurate, and compelling customer-facing messaging.
• Experience developing and maintaining value propositions, product descriptions, messaging frameworks, and editorial standards across multiple audiences and channels.
• Hands-on experience producing and managing a range of content formats including blogs, campaign copy, event messaging, and internal communications.
• Experience optimizing marketing copy for traditional SEO and generative AI search environments, including keyword intent alignment.
• Ability to work cross-functionally with marketing, sales, events, BD, and digital teams to align messaging with campaigns, events, and product launches.
• Strong attention to detail with a high standard for accuracy, consistency, and version control across all published content.
• Ability to manage a high-volume workload, maintain editorial calendars, and meet deadlines in a fast-paced, matrixed environment.

Core Competencies

• Relationship Building: Creating and maintaining positive, productive connections. Initiates contact with new stakeholders and maintains regular communication with key contacts.
• Critical Thinking: Evaluating information to make judgments and decisions by questioning assumptions, assessing credibility, and weighing evidence.
• Initiative: Taking proactive steps without being prompted. Identifies and acts on opportunities for improvement.
• Innovation: Generating new ideas or improving existing processes. Proposes creative solutions to problems and experiments with new methods or tools.

Working Conditions

• Overtime may be required.
• Occasional travel required.
• Professional office etiquette required at all times.
• Physical requirements include sitting for long periods, standing, walking, climbing ladders, speaking, visual acuity, finger dexterity, listening, reaching at arm’s length, and lifting up to 50 lbs.

Benefits

• 2 remote days per week
• Half day Fridays
• A beautiful new, state-of-the-art office complex in Kennesaw, GA
• Industry-competitive compensation
• Comprehensive benefits including health, dental, vision, life insurance, Flexible Spending Accounts, Short & Long Term Disability, and more with better-than-average employer contributions
• 401k with a very generous employer match and no vesting
• Paid Vacation & Holidays
• Profit Sharing
• Paid Parental Leave
• Subsidized Daycare
• Tuition Reimbursement
• Pet Insurance
• Subsidized food delivery
• Monthly celebrations
• Quarterly employee events
• Corporate Social Responsibility initiatives including recycling, sustainability, and volunteering