Content Enablement Manager

About the role

Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. LP’s values-driven culture creates an environment where talented and hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work. Since our founding in 1972, we’ve developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America.

Under the direction of the Portfolio Manager, the Content Enablement Manager is responsible for developing and delivering best-in-class commercial learning experiences, product knowledge, and value proposition resources that improve technical expertise, product adoption, and selling effectiveness across LP's commercial organization and channel partners. This role partners closely with Product Management, Building Science, Sustainability, Sales, Marketing, and Legal teams to translate product strategies, technical advantages, and value propositions into scalable training programs, sales enablement tools, and customer education resources that support commercialization and portfolio growth.

Responsibilities

• Develop and execute a comprehensive training strategy that builds product knowledge, technical expertise and selling confidence for the product portfolio.
• Contribute to LP's commercial enablement strategy, ensuring strategic product launches and initiatives are supported with effective sales, customer, and channel training.
• Support the Portfolio Manager and Product Managers in developing, maintaining, and commercializing LP's value proposition framework across Installation, Prefinish, Climate, and Architect pillars.
• Collaborate with Engineering, Building Science, Sustainability, and Legal teams to communicate approved product claims, technical performance attributes, and competitive differentiation.
• Serve as a key liaison between Product Management and cross-functional teams to align portfolio messaging, technical insights, and commercialization priorities.
• Create scalable product knowledge, commercialization, and sales enablement resources supporting internal and external stakeholders.
• Support field training, customer events, webinars, sales meetings, and commercial education initiatives.
• Measure and continuously improve training effectiveness, utilization, and business impact through learner feedback and performance outcomes.
• Performs other duties as assigned.
• Complies with all policies and standards.

Requirements

Experience

• 5+ years of experience in product marketing or management, commercial training, sales enablement, or learning & development required.

Knowledge, Skills and Abilities

• Demonstrates understanding of building science and legal requirements affecting marketing.
• Executive presence and communication skills with the ability to simplify complex concepts for diverse audiences.
• Strong presentation, facilitation, and instructional design skills.
• Excellent cross-functional collaboration and project management skills.

Education

• Bachelor’s Degree in Arts/Sciences (BA/BS) in Marketing, Business, Communications, Education, Construction Management, or related field required.

Work Environment

• Extreme cold: Frequently
• Extreme heat: Frequently
• Humidity: Frequently
• Wet: Occasionally
• Noise: Occasionally
• Hazards: Occasionally
• Temperature Change: Occasionally
• Atmospheric Conditions: Occasionally
• Vibration: Occasionally

Benefits

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.