Content & Editorial Lead

About the Role

We're looking for a Content & Editorial Lead to build an editorial program people actually look forward to reading. You’ll own Daffy's editorial voice—turning complex financial topics into clear, compelling stories that earn trust and help shape how millions think about charitable giving. You might geek out on tax strategy, investing, or behavioral economics, but you also care about generosity and philanthropy. You’ll create content that educates, earns trust, and helps people discover Daffy through search engines, AI platforms (like ChatGPT, Claude, and Perplexity), and wherever people seek answers next.

You're a writer first—someone who can develop an original point of view, explain difficult ideas simply, and publish consistently without sacrificing quality. You’re also comfortable creating visuals with modern design and AI tools and enjoy using analytics to refine your work. If you're energized by writing, curious about personal finance, and excited to build the editorial voice of one of the fastest-growing donor-advised funds in the country, we'd love to meet you.

See examples of our recent work at daffy.org/resources, including our CEO’s advice to SpaceX employees, why financial advisors recommend DAFs, and member stories.

Responsibilities

• Own Daffy's editorial calendar and publishing cadence across our blog and other owned channels.
• Research, write, and publish high-quality content (2-3 pieces per week) spanning personal finance, charitable giving, tax strategy, product updates, and member stories.
• Maintain and evolve Daffy's brand voice across the blog, social media, video content, lifecycle content, and other member communications.
• Partner closely with our VP of Marketing & CEO to develop founder content, thought leadership, milestone announcements, and other executive communications.
• Interview members, financial advisors, and internal experts to develop original stories and timely perspectives.
• Work with our Head of Growth Marketing to grow qualified organic traffic by building on Daffy's existing SEO and AI search strategy, and align organic content with paid search strategies.
• Create content that performs across traditional search and AI-powered search experiences, including ChatGPT, Claude, Perplexity, and Google AI Overviews.
• Monitor content performance, keyword rankings, and AI search trends to continually refine editorial priorities and improve results.
• Collaborate closely with Product, Design, and Marketing to support launches, campaigns, and other strategic initiatives, while independently creating polished supporting visuals for day-to-day content.

Requirements

• Exceptional writer who can make complex topics feel clear, engaging, and genuinely useful.
• Naturally curious about personal finance, investing, taxes, or philanthropy—and enjoy staying on top of trends in the space.
• 4+ years of experience creating editorial content for a consumer brand, fintech company, media organization, or publication.
• Track record of growing organic traffic through consistently publishing high-quality content.
• Strong editorial judgment and ability to create content that people trust, share, and remember—not just content that ranks.
• Comfortable owning the entire content process—from idea and research through writing, publishing, optimization, and performance analysis.
• Comfortable creating polished supporting visuals using Canva, Figma, or AI tools (no design expertise required, but you can produce publish-ready content independently).
• Familiar with SEO fundamentals, keyword research, and how AI-powered search is changing content discovery.
• Proficient with Google Search Console, Google Analytics, and modern AI writing and research tools.
• Self-directed, highly organized, and excited to own a critical function at a fast-moving startup.

Preferred Qualifications

• Experience at a venture-backed startup or other high-growth company.
• A professional credential (CFP, CFA, CPA) or demonstrated expertise in personal finance through your writing or career.
• A regular writing practice—whether that's a newsletter, blog, LinkedIn, or Substack—that demonstrates writing as an ongoing craft rather than an occasional project.

Benefits

• Opportunity to shape content for one of the fastest-growing donor-advised funds in the country and see your work move the needle.
• Chance to work with world-class founders, Adam Nash (former CEO of Wealthfront) and Alejandro Crosa (formerly of Twitter, Slack, and LinkedIn), and a talented team united by a bold mission.
• Supportive, motivated team that cares deeply about each other, our mission, and our members.
• Branded swag.

Pay

We offer salary bands to ensure fairness and transparency, based on location:

• Remote (U.S.-based): $120,000 – $150,000/yr + equity
• Bay Area (Hybrid): $140,000 – $170,000/yr + equity

Schedule & Location

We are a remote-friendly team and are open to candidates across the U.S., with a preference for those based in the San Francisco Bay Area who can occasionally meet in person.

About Us

Aside is a venture-backed technology company on a mission to help people be more generous, more often. Founded by tech veterans Adam Nash (Wealthfront, Dropbox, LinkedIn) and Alejandro Crosa (Slack, Twitter, LinkedIn), Aside has raised over $22 million from Ribbit Capital, XYZ Ventures, Coinbase Ventures, and Silicon Ventures, along with more than 50 prominent angel investors.

Aside powers Daffy—the Donor-Advised Fund for You™ and one of Fast Company's "Most Innovative Companies of 2024." Daffy is a modern giving platform that’s become one of the Top 10 Donor-Advised Funds in the U.S., with over $1 billion in charitable assets and more than $300 million distributed. It helps members set money aside for charity, invest tax-free, and donate to over 1.7 million U.S. charities.