Content & Digital Communications Intern

About the role

As a Content & Digital Communications Intern, you will support digitalLIFT's efforts to increase awareness of our work and engage key audiences through strategic content. During your 40-hour service-learning commitment, you will help create and improve content for digitalLIFT's website, blog, social media, and other digital communications. This role is ideal for a student interested in content marketing, communications, digital strategy, nonprofit marketing, or social impact.

Responsibilities

• Content Planning: Work with the digitalLIFT team to identify priority content topics and develop a short-term content plan based on organizational goals and target audiences.
• Content Creation: Research, write, and edit a selection of content such as blog posts, website copy, social media posts, email content, or other communications materials.
• SEO & Search Optimization: Conduct basic keyword research and recommend opportunities to improve website and blog content for search engines and AI-driven discovery.
• Content Review: Review existing digitalLIFT content and identify opportunities to improve clarity, consistency, messaging, and audience engagement.
• Performance Review: Review available content and engagement data and provide recommendations for future content based on audience engagement and performance.

Suggested 40-Hour Project Structure:

1. Hours 1–5: Orientation & Content Review – Learn about digitalLIFT's mission, programs, audiences, and existing communications; review current website, blog, and social media content; identify priority content opportunities.
2. Hours 6–10: Content Planning – Develop a short-term content plan; identify priority topics and target audiences; conduct basic keyword or topic research.
3. Hours 11–30: Content Creation – Create and/or revise priority content pieces; potential deliverables may include 2–3 blog posts, website content updates, a social media content package, email or newsletter content, other communications materials based on organizational needs.
4. Hours 31–35: Optimization & Review – Review content for SEO, clarity, and consistency; make recommended revisions based on feedback; prepare content for publication.
5. Hours 36–40: Final Recommendations – Provide a brief summary of completed work; document recommendations for future content opportunities; share suggestions for improving content strategy and audience engagement.

Expected Deliverables: By the end of the 40-hour commitment, the intern will complete a mutually agreed-upon set of deliverables, which may include a combination of written content, website recommendations, social media materials, keyword research, and a short content strategy or recommendations document.