Content Creator (Social Media Strategist)

About the role

Join David, a platform developing high-protein, low-calorie, blood-sugar-friendly foods that are craveable. As our Content Creator, you’ll be the face and voice of David (or a new venture) across social media, crafting original, timely, and culturally relevant content that builds community and brand love. You’ll balance lo-fi personality-driven moments with polished brand storytelling while shaping the social presence of a fast-growing brand from the ground up.

Responsibilities

• Develop and produce videos for Instagram Stories, TikTok, and YouTube Shorts—including lo-fi content, IRL interviews, trend-driven moments, and voiceovers.
• Serve as the face of our new venture on TikTok and other platforms, using an authentic voice.
• Study and embody the brand’s identity and values while maintaining your creative point of view.
• Build and manage the content calendar across Instagram, TikTok, X, and YouTube, ensuring alignment with campaigns, launches, and brand identity.
• Lead social media experiments, testing new formats, platforms, and strategies based on performance.
• Source and brief photo and video content for the Instagram grid, ensuring it’s elevated, polished, and brand-right.
• Manage day-to-day social channels, including publishing content, community engagement, and DMs.
• Engage in real-time cultural conversations by responding, reposting, commenting, and memeing.
• Track and surface high-quality UGC for resharing or amplification across channels.
• Stay plugged into online culture and trends—knowing when to jump on, remix, or start your own.

Requirements

• Experience in content creation or social media, either for a brand or a personal channel with real traction.
• Strong video creation skills—comfortable with shooting, editing, voiceover, and production from ideation to execution.
• You’re a creator first: you shoot, edit, and post on your own channels (or a brand’s) regularly.
• A strong pulse on internet culture, TikTok trends, and what makes content perform.
• A great storyteller with sharp aesthetics—knowing when to break the rules for impact.
• High energy, low ego, and a clear creative point of view.
• You think in communities, not just followers, and care deeply about how brands interact with people.
• Excited to help build an early-stage CPG company focused on creating tools to increase muscle and decrease fat.

Benefits

• 100% covered health, vision, and dental insurance.
• 401(k) with a 4% company match.
• Company equity opportunity on top of cash compensation.
• Covered gym expenses.
• Substantial and required paid time off (PTO).

Pay

$90,000 – $110,000 per year, inclusive of a cash bonus based on company performance.

Schedule

Full-time, in-office role based in New York City. Five days a week onsite.