Content Creator + Organic Social Media Manager

About the role

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

What You’ll Do

• Serve as both an Organic Social Media Manager and a hands-on content creator, owning organic social execution across multiple client accounts while leading native content capture for a Phoenix-based client that requires in-market, on-site social content.
• Create platform-native short-form content featuring builders, real estate agents, new homebuyers, and leadership, translating real-world moments into engaging, culturally relevant social storytelling.
• Manage content calendars, write and publish posts, and ensure consistent, on-brand execution across platforms like Instagram, TikTok, and LinkedIn while maintaining strong alignment with client goals and campaign priorities.
• Proactively identify trends, formats, and storytelling styles that resonate with Gen Z and millennial audiences and rapidly translate them into content that feels organic rather than overly produced.
• Monitor performance, surface insights, and optimize content strategy based on engagement trends and audience behavior.
• As a visible, client-facing role, you’ll collaborate directly with stakeholders during on-site content capture while partnering with remote strategists, creatives, and account teams to ensure cohesive execution and reporting.
• Over time, you may also support local creator sourcing, UGC identification, and lightweight influencer coordination to enhance organic and hybrid social programs.

What your day-to-day will look like

• On-Site Content Capture (Phoenix)
• Filming short-form, platform-native content on location with clients and stakeholders
• Conducting quick interviews, walkthroughs, and lifestyle-style content shoots
• Editing and turning around content quickly for timely publishing
• Content Planning & Publishing
• Managing and updating multiple client content calendars simultaneously
• Writing captions and crafting posts tailored to platform and brand voice
• Scheduling, QA'ing, and publishing content across social platforms and scheduling tools
• Repurposing existing assets into platform-native formats (Reels, TikToks, carousels, etc.)
• Trend Mining & Proactive Ideation
• Monitoring TikTok, Instagram, LinkedIn, and emerging platforms daily for trends
• Bringing proactive content ideas and reactive opportunities to internal teams
• Identifying culturally relevant moments that align with brand positioning
• Leveraging social listening tools to identify opportunities for client engagement
• Performance Monitoring & Optimization
• Reviewing platform analytics and identifying high- and low-performing content
• Pulling insights for weekly and monthly reporting
• Iterating on formats, hooks, cadence, and messaging based on performance data
• Leading quarterly planning sessions to ensure brand alignment
• Client & Internal Collaboration
• Joining client calls and internal syncs to align on strategy and upcoming campaigns
• Managing approvals, feedback, and revisions across multiple stakeholders
• Collaborating with creative, paid media, and strategy teams on integrated initiatives
• Serve as a subject matter expert on new business opportunities

What you’ll bring to the role

• Content Creation & Production Skills
• 2-5 years of experience in social media management and/or content creation
• Strong short-form video skills (filming, editing, and producing TikToks/Reels)
• Proficiency with mobile-first editing tools (CapCut, InShot, Premiere Rush, etc.)
• Ability to create authentic, native content with minimal production support
• Platform Expertise & Content Fluency
• Deep understanding of mainstream and emerging social media platforms
• Strong knowledge of platform best practices, formats, and algorithm-driven content behaviors
• Ability to adapt tone, messaging, and creative approach across diverse brands and industries
• Copywriting & Creative Skills
• Excellent social copywriting skills with a strong sense of voice and audience nuance
• Experience with lightweight creative tools (Canva, CapCut, Edits, etc.)
• Strong eye for engaging, native, and culturally relevant content
• Analytics & Strategic Thinking
• Comfort with social analytics, reporting tools, and performance interpretation
• Ability to translate data into actionable content and optimization recommendations
• Detail-oriented with a test-and-learn mindset
• Client Communication & Professional Presence
• Professional and confident in on-site, client-facing settings
• Strong interpersonal skills when working with executives and stakeholders
• Strong written and verbal communication skills
• Able to manage feedback, revisions, and shifting priorities professionally

Bonus Qualifications

• Experience supporting influencer or creator campaigns
• Familiarity with social listening tools (Sprout, Hootsuite, Brandwatch, etc.)
• Knowledge of project management and work collaboration tools (ClickUp, Asana, etc.)