Content Creator/Copywriter

Responsibilities

• serving as the primary writer for both internal and external communications, improving brand awareness and positioning;
• Write and edit press releases for products, services and other brand communications as needed;
• Draft and edit internal communications including employee memos, leadership updates, announcements, presentations and organizational communications;
• Aid in the design of all digital marketing campaigns in support of corporate vision and goals;
• Conduct competitive analyses on a regular basis for all existing and potential company market areas;
• Develop and write engaging digital content for blogs, website pages, email campaigns, social media, digital ads and customer education materials;
• Proofread digital and hard copy documents/articles/presentations for accuracy and consistency. Make corrections as needed;
• Aid in the writing and editing of the Company’s magazine Capital Ideas;
• Aid in the standardization and execution of the Farmers’ Brand across all channels;
• Assist with internal corporate functions (meetings, lunches, etc.) as needed.

Qualifications

• Bachelor’s Degree in Business or Marketing required;
• Minimum three (3) years’ experience in a digital marketing role;
• Proficient writing, proofreading and editing skills required;
• Proficient use of Microsoft Office Suite of software products including Word, Excel, PowerPoint and Outlook;
• Proven ability to do extensive internet research and internet navigation;
• Must be highly detail-oriented.