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Jobs · OTHR · Michigan

Content Creation and Social Media Manager

Whirlpool Corporation · Benton Harbor, MI · 1 wk ago
OTHRFull-time

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company drives meaningful innovation through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales, 41,000 employees, and 35 manufacturing and technology research centers.

About the team

The Corporate Communications team works on internal and external communications projects, including website and intranet creation, media management, public relations, and press releases. The team assists with implementing a strategic communications program to help build brand image.

Responsibilities

  • Develop, implement, and manage the corporate social media strategy across all owned channels and platforms.
  • Create high-quality visual content for use on social media and the company’s owned channels.
  • Develop and implement standards in KPI measurement and reporting.
  • Manage online communities.
  • Establish and evolve social listening practices.
  • Stay up-to-date with the latest social media trends, best practices, and technologies.
  • Provide counsel to the business on trends, content, and the overall social climate.
  • Lead the company’s Social Media Center of Excellence, collaborating with global peers to ensure content from across the globe is delivered to global channels in a regionally appropriate manner.

Requirements

  • 5+ years of professional experience managing enterprise-level social media accounts or equivalent.
  • Bachelor’s degree or higher in Marketing, Public Relations, or a related field.
  • Experience leading social media strategy across cross-functional teams or global regions.

Skills

  • Exceptional knowledge of Facebook, X (formerly Twitter), LinkedIn, TikTok, Instagram, and other social media best practices.
  • Excellent analytical and time-management skills.
  • Strong project management skills, with the ability to supervise multiple projects simultaneously.
  • Content creation background in graphic design, video editing, and multimedia writing.
  • Excellent leadership and relationship-building skills.
  • Experience with Sprinklr and other social analytics tools.
  • Working knowledge of Adobe Creative Cloud.

Benefits

  • Generous benefits package.
  • Whirlpool employee discount.
  • Fitness and educational reimbursement programs.
  • On-site kitchenettes.
  • Beautiful, recently renovated office space with a Barista Bar.
  • Access to biking/walking trails.
  • Access to The Eddy - Early Childhood Center (depending upon availability; additional costs required).
  • Always On Flexibility: Autonomy to manage personal, family, and outside-of-work commitments as needed.
  • Two-Week Work from Anywhere: Minimum of one-week increments for a total of two weeks per year.
  • Sabbatical: Four weeks paid leave after every five years of service.

Schedule

This role is fully onsite, Monday through Friday. A comprehensive relocation package is available for eligible candidates.

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