Social Media and Content Creation Manager

Role Overview

HealthyBaby is redefining what it means to put health first for families, and we're looking for a Social Media Manager to help tell that story. We're looking for someone who loves social media, understands the parenting space and isn't afraid to challenge what's expected.

Key Responsibilities

• Social Media Management - Own the day-to-day management of HealthyBaby's organic social channels, including content planning, publishing, caption writing and channel optimization
• Community Engagement - Manage community management across all social platforms by responding to comments, direct messages and tagged content in a timely, thoughtful and brand-aligned way
• Create Content - Develop creative, social-first content ideas that educate, entertain and inspire parents
• Reporting & Insights - Monitor channel performance and prepare regular reports highlighting content performance, audience growth and engagement
• Creator Support - Coordinate product gifting and shipments for approved creators and partners, organize creator content for potential social amplification, track creator assets and help maintain an organized content library

Qualifications & Skills

• 3-5 years of experience managing social media for a consumer brand or agency
• Passion for social media, parenting, health, wellness or mission-driven brands
• Strong understanding of Instagram, TikTok, YouTube and emerging social media trends
• Experience creating short-form video content and confidence filming with a mobile device
• Comfortable appearing on camera for brand content
• Creative thinker who understands how to adapt trends into content that feels authentic to a brand
• Experience using social scheduling, reporting and analytics platforms
• Collaborative, proactive and eager to bring new ideas to the table