Content and Social Media Ecosystem Manager

About the role

This role is a strategic, highly collaborative Content & Social Media Ecosystem Manager at Truist. The role builds the capabilities, operating models, insights, technology, partnerships, and governance that connect social media, content experiences, and influencer and creator marketing across the enterprise.

Responsibilities

• Connect social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys.
• Identify ecosystem opportunities that strengthen visibility, relevance, consideration, trust, and business growth.
• Translate changes in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities.
• Align cross-functional stakeholders around shared roadmaps, decision rights, capabilities, and outcomes.
• Help ensure social media, content, and influencer and creator marketing investments operate as an integrated growth ecosystem rather than separate disciplines or channels.
• Work with the senior leader of Social Media to advance the capabilities and infrastructure supporting the social ecosystem.
• Work with the senior leader of Content Experiences to enable connected planning, publishing, distribution, optimization, reuse, maintenance, and retirement of content.
• Work with the Influencer/Creator Marketing Manager to connect the always-on creator content ecosystem to broader planning, distribution, paid media, measurement, technology, governance, and optimization capabilities.
• Improve coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management.
• Establish scalable standards and workflows that improve quality, consistency, accessibility, efficiency, and brand alignment across the ecosystem.
• Drive adoption of shared capabilities and ways of working across internal teams and external partners.
• Develop shared KPIs and measurement frameworks for discoverability, reach, engagement, consideration, conversion, content effectiveness, and ecosystem performance.
• Integrate analytics, social listening, audience intelligence, search insights, creator performance, and other performance data to guide strategy and investment decisions.
• Deliver executive dashboards and actionable recommendations that demonstrate enterprise value and identify optimization opportunities.
• Translate emerging issues, client needs, cultural trends, reputational signals, and discovery behavior into coordinated action.
• Establish a continuous improvement model that applies insights and performance results across the ecosystem.
• Coordinate agency, platform, technology, and vendor relationships that support the social media, content experience, and influencer and creator marketing ecosystem.
• Evaluate solutions that improve discovery, engagement, measurement, workflow efficiency, governance, and enterprise value.
• Partner with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management.
• Support the effective integration and adoption of platforms and tools across enterprise teams.
• Own and maintain enterprise social media and content policies, procedures, standards, controls, guidelines, and supporting documentation.
• Ensure influencer and creator marketing is incorporated into applicable policies, procedures, review processes, disclosure requirements, controls, escalation protocols, and governance standards.
• Develop practical operating models, workflows, playbooks, training, and adoption resources that enable consistent enterprise execution.
• Partner with Legal, Compliance, Risk, Information Security, Brand, and Communications on regulatory, legal, privacy, operational, reputational, and platform considerations.
• Support approval processes, access management, crisis response, retention, recordkeeping, audits, risk assessments, issue management, and remediation.
• Balance innovation and business enablement with sound judgment, brand protection, and responsible risk management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related social media experience or an equivalent combination of education and experience.
• Deep specialized (SME) and/or broad knowledge within the marketing and social media (or related) discipline.
• Sophisticated analytical skills and the ability to solve complex technical and business problems.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

Preferred Qualifications

• Master's degree or MBA and previous experience in the banking industry.
• Experience developing digital marketing strategies that drive traffic and conversions.
• Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams.
• Experience with various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL).
• Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud).
• Experience with email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.).
• Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools.
• Excellent understanding of HTML for email and ability to code templates, revise modular layouts, and provide both strategic and technical direction to web developers.
• Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation.

Working Conditions

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding - Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. Availability - Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work. Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law E-Verify IER Right to Work