Content and Community Lead
About the role
At Set, our mission is to create an internet financial system that is globally accessible, simple, and secure. We are a distributed, product-oriented team obsessed with transforming the growing universe of decentralized finance (DeFi) into simple and accessible financial products.
We are a remote-first company with core contributors in five countries. We embrace the challenges of the future of work through modern tools such as Figma, GitHub, Google Meet, Slack, Airtable, and stay aligned through weekly sprints, stand-ups, and all-hands meetings. We aim to empower every individual on the team with full transparency, ownership, autonomy, and clear objectives.
Responsibilities
Multi-Channel Campaign Planning: Identify and define the best social media and content channels to execute marketing and communication campaigns based on Set's ideal customer profile.
Content and Marketing Distribution: Own and develop marketing processes including content production, messaging calendars, and brand/product positioning, ensuring Set is appropriately and effectively across all platforms while engaging with followers.
Create Set social media content based on strategic messaging, collaborating with the design team.
Marketing Analytics: Set tracks, analyzes, and reports on key marketing KPIs, driving insights for Set leadership to optimize its marketing endeavors.
Growth Experiments: Ideate, develop, and execute innovative growth experiments to increase acquisition and retention of Set asset managers and investors.
Requirements
A good understanding of blockchain technologies, the cryptocurrency market, exchanges, wallets, and crypto natives.
Experience in content creation, management, and community development.
Excellent verbal and written communication skills, with the ability to easily establish a dialogue.
Works effectively in a remote setting and is within 3 hours of Pacific Time (PT).
Benefits
Competitive compensation: salaries and equity.
Flexible vacation time: take time when you need it.
Comprehensive benefits: medical/dental/vision insurance.
Remote-friendly: a flexible work environment.
Work from home equipment: laptop, headphones, hardware, etc.
Continuous learning: courses or anything else you need to level up.