Content, GEO & Community Lead

About Userflow

Userflow makes it easy for SaaS teams to build in-app guidance, onboarding flows, and product adoption experiences - without bugging engineering. Our two products, Adoption Studio and Adoption Agent, serve product, CS, and growth teams at hundreds of SaaS companies. We're a small, fast-moving team with a big product surface and a genuinely good product. If you've ever been the person who cares way too much about whether a user actually gets value on day one, you'll fit in here.

What you'll own

GEO / AEO / SEO

• Own Userflow's visibility across AI search and generative discovery channels—ensuring we show up accurately, prominently, and proactively when buyers ask ChatGPT, Claude, or Google about product adoption tools
• Develop and execute the content strategy that feeds that engine: structured Q&A, comparison content, use case pages, thought leadership with a real point of view
• Manage our SEO agency and AI GEO platform, building strategy and owning execution
• Track and report key metrics across AI and traditional search

Content

• Own the editorial calendar and blog
• Write and edit across surfaces: website, blog, social, email copy (in partnership with lifecycle), launch assets
• Build and run advanced, AI-powered content workflows—leveraging AI daily for prioritizing, drafting, editing, and repurposing to accelerate output and amplify distribution across emerging AI channels
• Help expand our webinar program into a predictable channel
• Drive a video content strategy that scales our product narrative, from short-form clips that perform in social feeds to educational webinars and demos that build trust

Community & advocacy

• Build Userflow's presence in the places our buyers actually are—bringing a creative mindset to test experimental and unconventional growth initiatives across LinkedIn, Reddit, G2, and relevant community forums
• Build on our current influencer program by identifying and cultivating relationships with micro-influencers and practitioners
• Work with CS to turn happy customers into visible advocates
• Own our G2 review strategy and customer advocacy program

What we're looking for

• Strong writer and editor with a real point of view
• Hands-on experience with GEO or AEO: you understand how AI search works and have actively optimized for it
• Genuinely comfortable with AI tools: you use them daily and you’ve built or run an AI-assisted content workflow (briefing, drafting, editing, or repurposing) with concrete examples
• A daring, experimental mindset: willing to take bold, creative distribution bets, launch unconventional campaigns, and iterate quickly based on results
• Distribution-minded: you think about where content lands, not just what it says
• You navigate by compass, not map: comfortable owning ambiguous problems end-to-end and figuring out the right path, rather than needing detailed process or hand-holding
• Experience in B2B SaaS; familiarity with PLG companies is a plus

Benefits

• Competitive salary + equity
• Full benefits (medical, dental, vision)
• Remote-first, async-first culture
• A small team where your work is visible and your ideas actually get used
• The chance to build something from scratch—we're early enough that this role will truly shape what content and community look like at Userflow