Social Media Content & Community Lead

Key Responsibilities

• Social Media Content Creation & Execution
• Concept, create, film, and edit engaging short-form content for TikTok, Instagram Reels, YouTube Shorts, and other emerging platforms
• Stay ahead of social, beauty, and cultural trends to rapidly produce relevant and brand-aligned content
• Collaborate with Brand Experience, Product Development, and Marketing teams to execute content calendars and campaign priorities
• Support UGC, micro-influencer, and creator collaboration initiatives

Social Strategy & Performance

• Develop and manage weekly/monthly social media content calendars
• Maintain and monitor platform performance including engagement, reach, follower growth, and traffic metrics
• Provide regular performance reports with actionable recommendations based on analytics and trends
• Optimize content strategy based on audience behavior and platform shifts

Community Engagement & Brand Voice

• Manage social community interactions including comments, DMs, and community conversations in brand voice
• Strengthen audience relationships through proactive engagement and community-building initiatives
• Support ambassador / crew / advocacy programs to encourage UGC and loyalty
• Escalate critical customer issues appropriately while maintaining strong customer satisfaction

Consumer Insight & Feedback Loop

• Capture recurring customer questions, concerns, and product feedback from social channels
• Translate social and customer insights into actionable recommendations for product, marketing, and content improvements
• Collaborate with CRM and broader teams by sharing audience sentiment and behavioral insights

Required Qualifications

• 3–5 years of experience in social media management, content creation, community management, or related digital marketing roles
• Proven hands-on experience creating short-form video content for TikTok, Instagram Reels, and/or YouTube Shorts
• Strong understanding of social platform trends, viral mechanics, and audience engagement strategies
• Excellent communication skills with the ability to balance brand voice, creativity, and customer empathy
• Proficiency in mobile content creation, editing tools, and social analytics platforms
• Strong visual storytelling ability and passion for beauty, fashion, or lifestyle industries preferred
• Data-driven mindset with the ability to interpret social insights and convert them into strategic action
• Highly organized, agile, and capable of balancing creative execution with operational community support

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Additional Workplace Offerings (subject To Change Or Eligibility.)
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• Licenses/Certifications Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks