Consumer Research Specialist

Type: Temporary (8/4/26 – 10/7/26) • Location: Irvine, CA (On Site)

About the Role

This contractor will support one specific model's post-launch research. The project includes the development, programming, execution, and reporting of three online surveys, with an expected start date in the second half of August.

Responsibilities

• Prepare the questions for all three surveys.
• Program the survey questions into Qualtrics and complete testing of the programming.
• Launch and monitor fieldwork, including bi-weekly monitoring of Dealer’s sales of the model counts and their subsequent invitation to complete the survey.
• Review, clean, and weight the raw data.
• Update the charts, tables, and commentary in each of the three PowerPoint reports.
• For the Early Buyers Survey, manage the research partner, Escalent, who will have responsibility for programming, fielding, data cleaning, and reporting. The other two surveys are managed 100% in-house by the Regional Strategy Management team.

Requirements

• 5 years of experience in consumer research, market research, or a related role preferred.
• Experience with Word, PowerPoint, and Excel.
• Experience writing consumer research surveys.
• Experience with Qualtrics online survey software. Must be able to program surveys, launch and monitor fieldwork, clean, weight, and analyze raw data.
• Experience with the automotive industry would be preferred.
• Experience working with and managing research vendors would be preferred.

Pay

$40+/hour

Schedule

Monday to Friday, 8:00 AM – 5:00 PM