Consumer Marketing Lead, Korea

About the role

Set and execute Korea's consumer marketing strategy with measurable business outcomes. Lead full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy. Translate new product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments.

Responsibilities

• Build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.
• Translate new product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments.
• Lead full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy.

Requirements

• 10+ years of marketing experience with a strong track record building consumer brands and driving product growth in Korea.
• Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics; fluency in Korean and English.
• Proven ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.

Qualifications

• Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics; fluency in Korean and English.
• Proven ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.

Skills

• Strong track record building consumer brands and driving product growth in Korea.
• Fluency in Korean and English.
• Ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.

Benefits

Seoulstart's analysis of the public job description, not the employer's stated policy. Verify visa sponsorship, language requirements, and remote allowances directly with the recruiter.

Pay

Market pay check Matched to Product planning, PR and market research professionals Source: Ministry of Employment and Labor wage information system (wage.go.kr), wage distribution by occupation.

Schedule

Not specified