Global Marketing Campaign Lead - Retail & Consumer Goods

Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams. At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders. Req# 1054582499 Responsibilities Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilitiesDefine comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stagesOwn campaign planning, orchestration, and performance measurement across global programs and customer touchpointsPartner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated executionGuide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materialsTrack and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement Requirements Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategyProven experience managing global or multi-regional marketing campaignsExperience in technology, consulting, professional services, digital transformation, or enterprise software environmentsStrong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generationExcellent stakeholder management and cross-functional collaboration skillsStrong analytical, project management, and communication skillsExperience with marketing automation, CRM, reporting, and campaign management platformsExperience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact Nice to have Bachelor's degree in Marketing, Project Management, Business, Communications, or related field6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategyProven experience managing global or multi-regional marketing campaigns in technology or professional services environmentsStrong understanding of audience segmentation, customer journeys, and pipeline generation methodologiesExcellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skillsExperience with marketing automation, CRM, and campaign management platformsFamiliarity with ABM programs and ability to use data insights to optimize campaign impact We offer Medical, Dental and Vision Insurance (Subsidized)Health Savings AccountFlexible Spending Accounts (Healthcare, Dependent Care, Commuter)Short-Term and Long-Term Disability (Company Provided)Life and AD&D Insurance (Company Provided)Employee Assistance ProgramUnlimited access to LinkedIn learning solutionsMatched 401(k) Retirement Savings PlanPaid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)Paid Holidays - nine (9) total per yearLegal Plan and Identity Theft ProtectionAccident InsuranceEmployee DiscountsPet InsuranceEmployee Stock Purchase ProgramIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program For remote work in New York City only. EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. Engineer the Future with a Career at EPAM This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position. Applications will be accepted on a rolling basis. EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.