Global Marketing Campaign Lead - Energy

Responsibilities

• Translate energy business priorities into focused integrated campaign strategies aligned to EPAM’s strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting
• Define campaign strategy including audience segmentation, priority personas, messaging, positioning, channel mix and primary journey focus across awareness, consideration or intent
• Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints
• Manage the integrated campaign brief as the central source of truth for campaign execution
• Partner with industry go-to-market, content, digital, field marketing, partner marketing, sales, business development and Center of Excellence teams to deliver coordinated campaigns
• Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, paid media, events, content hubs, landing pages and sales enablement
• Track and optimize campaign performance using account engagement, marketing and sales qualified lead progression, influenced pipeline, conversion by journey stage, sales follow-up effectiveness and return on investment metrics
• Partner with sales and business development teams to translate campaign engagement signals into account prioritization, outreach plays, follow-up motions and pipeline acceleration opportunities
• Manage campaign budgets and ensure effective resource utilization

Requirements

• Degree in marketing, project management, business, communications or a related field
• 6-8 years of experience in business-to-business (B2B) marketing, integrated campaigns, demand generation, industry marketing or go-to-market strategy (preferably to energy organizations including oil and gas, utilities, renewable energy, energy services or energy trading)
• Proven experience managing global or multi-regional marketing campaigns
• Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation
• Clear communication and cross-functional collaboration skills
• Analytical mindset with experience using data, engagement signals, customer relationship management (CRM) and marketing performance insights to optimize campaign impact
• Understanding of energy industry priorities including energy transition, sustainability, asset optimization, industrial AI, digital operations, grid modernization and operational efficiency
• Familiarity with marketing automation, CRM, reporting and campaign management platforms

Qualifications

None specified.

Skills

None specified.

Benefits

See details in job posting.

Pay

$80,000 - $115,000

Schedule

Not specified.