Consumer Insights Manager - Digital Games

Achieve Strategic Insights

This person will work closely with business partners to understand insights needs and conduct high-quality research to support strategic decision making and video game development.

Primary Research

• Create market intelligence deliverables to drive strategies and planning, including opportunity sizing, player profiling and gamer intelligence, white space analyses, and genre/game teardowns.
• Conduct primary research studies using custom and standardized approaches, including mixed-method foundational studies, segmentations, audience deep dives, concept testing, and messaging/campaign testing.

Data Analysis and Expertise

• Be a trusted expert in our 3rd party data sources such as Newzoo, Circana, Quantic Foundry, and Sensor Tower, providing ad-hoc analyses for our publishing teams and internal studios.
• Deep expertise in quantitative and qualitative consumer insights methods, including survey research, focus groups, and in-depth interviews.
• Experience with advanced survey methodologies a plus, including; segmentation, max diff, and conjoint.

Collaboration and Partnership

• Be a great partner coordinating day-to-day operations with our research vendors and data partners to ensure on-time, quality delivery of insights.
• Be a champion of the voice of our digital games players, using consumer and competitor insights to influence franchise strategies, products, and marketing.

Qualifications

• 5+ years in consumer insights, market research and/or user experience roles.
• A passion for video games on Console, PC and/or Mobile and practical experience working in the video game or digital media industry.
• Significant experience analyzing and synthesizing data across industry, game, consumer, and omni-channel data sources, finding the story behind the numbers to deliver actionable insights and recommendations.
• Demonstrated experience running end-to-end consumer research studies; creating questionnaires, leading fieldwork, analyzing data and writing reports.
• High-level analytical and critical thinking skills.
• Excellent interpersonal, written, and verbal communication skills.
• Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards.
• Experience with SQL, Tableau/PowerBI, Snowflake a plus.

Company Information

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.

Location

The position is onsite 3 days a week based at the Wizards HQ in Renton, Washington.

Compensation

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range
$98,400 - $164,600 USD

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Application Process

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