Consumer Analytics & Insights Manager

About the role

This hybrid role is based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays and Fridays remote. The Consumer Insights Manager will serve as the voice of the consumer throughout the organization, ensuring the consumer remains central to all decisions. By leading with consumer insights, marketing can activate and develop meaningful brand strategies, communication, marketing plans, and new innovations.

The role demands strong consumer mindset and business acumen, the ability to synthesize marketplace trends, and the skill to inspire and socialize insights across the organization. Excellent business partnering skills and expertise with classic and emerging research tools and methodologies are critical.

As part of the Insights Team, you will act as an internal “voice of the consumer” and strategic business partner to Ocean Spray’s marketing and innovation teams, identifying big ideas that drive significant growth.

Responsibilities

• Serve as a strategic business partner embedded within the business team, representing the integrated voice of the consumer and market to embed learnings into decision-making.
• Provide an in-depth understanding of consumer, customer, and market insights that lead to business growth and are embraced by the organization.
• Engage across business needs, including market analytics, consumer, shopper, and trends, to raise the team’s consumer and analytic understanding.
• Challenge the status quo based on consumer learnings and insights.
• Develop, manage, and execute a consumer insights learning plan to support brand strategies, innovations, communication, and marketing plans.
• Partner with marketing to identify key questions, appropriate research approaches, methodologies, and budgets.
• Lead vendor and agency partner research projects, selecting the best methodology and tools to maximize learning and value.
• Incorporate macro trends into everyday activities and articulate their influence on consumer mindset.
• Synthesize disparate data sources to uncover insights and create compelling stories to bring those insights to life.
• Manage and lead brand equity studies, positioning, communication testing, new product concept and product testing, and larger strategic projects such as consumer segmentations.
• Actively partner with marketing and cross-functional teams such as R&D and sales.
• Manage the research budget for the respective business unit.

Requirements

• Bachelor’s degree required; 8+ years of experience in Consumer Insights, Market Research, Analytics, or a related field.
• Demonstrated history of leading complex insights initiatives that influence business decisions.
• Proven track record of shaping business and brand strategy through deep consumer understanding via both custom and syndicated research.
• Expertise across both qualitative and quantitative research methodologies, with the judgment to determine the appropriate approach for complex business challenges.
• Proven ability to synthesize multiple, disparate data sources into compelling business recommendations that drive measurable growth.
• Strong analytical skills and the ability to use research as a tool in decision-making.
• Ability to influence and lead within the organization as a functional research expert and thought partner.
• Willingness to stretch outside of comfort zones and seek constant improvement of techniques by leveraging outside partners.
• Experience with consumer observation, ethnographic research, and both analytical and creative thinking abilities.
• IRI/Nielsen experience.

Pay

The base salary range for this position is $116,300 - $145,400. Certain positions may be eligible for short-term and long-term incentive rewards.

Benefits

• Complete insurance package starting on Day 1, including health, dental, and vision insurance.
• Health savings account and flexible spending account.
• Life and accident insurance, employee assistance program, and telehealth services.
• 1:1 health coaching and supportive benefits for all stages of life.
• 401(k) with up to 6% company matching; potential additional discretionary match at year-end.
• Short-term incentive/performance bonuses and flexible scheduling options.
• Vacation pay (up to three weeks, pro-rated for the first year) and holiday pay for 12 holidays.
• Career development and growth opportunities, tuition/education assistance programs, and access to LinkedIn Learning.
• Scholarship programs for children of employees and parental leave.
• Bright Horizons Family Solutions – back-up care, tutoring, etc.
• Adoption assistance and bereavement leave.
• Up to $300 fitness reimbursement and up to $300 massage reimbursement.
• Employee appreciation events, employee discounts, and charitable giving opportunities.

About Ocean Spray

Ocean Spray is a farmer-owned cooperative of 700 family farmers who grow the superfruit in our products. We create innovative products to delight consumers and grow the brand today and into the future. Our team values what makes us unique and strives to connect our farms to families for a better life by living our values:

• Grower Mindset – We embrace our grower-owners' innovative spirit and heritage through confidence, learning, and focus on the future.
• Sustainable Results – Guided by purpose, we deliver results for our grower-owners.
• Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers, and each other.
• Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.