Consumer Insights Manager
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID/requisition numbers as headings — none present.
We must preserve ALL substantive information; do not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The posting includes EEO statement, accommodation request, etc. Those should be removed. Also "Submission of Application Materials" etc. Remove those.
We need to keep substantive info: company mission description, role description, responsibilities list, requirements list, compensation, reporting line, maybe "How We Work", "What We Value", "What We’re Looking For", "Startup life at OLIPOP". Are those considered substantive? They are about culture and values. The instruction: "Prefer a few substantive sections over many thin ones." But we can include them if they have real specific content. They do have content. However the allowed headings list includes only: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It does not include sections like "How We Work", "What We Value", etc. So we should not create headings outside that list. The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., implying those are examples but likely only those headings allowed. It also says: "IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we should only use those headings. So we cannot add headings for How We Work etc. We could incorporate that prose into About the role or maybe into a
under About the role? But About the role should be about the role, not company culture. However we could put culture description under About the role as part of role description? Might be stretching. Better to keep only the sections that match allowed headings: About the role, Responsibilities, Requirements, Pay. Possibly also Benefits if present (none). Schedule none.
Thus we will output:
About the role
... (prose summarizing role description)
Then Responsibilities with each responsibility as - .
Then Requirements
with each requirement as - .
Then Pay
with compensation and reporting line.
We must preserve all substantive information: include company mission description? That is under About Olipop. Should we include that somewhere? The instruction says preserve ALL substantive information; do not invent or summarize away detail. If we omit the company mission description, we lose substantive info. But we have no heading for company overview. Could we include it in About the role section as prose? The About the role section could include both role and company context. That would preserve the info. So we can put the Olipop mission description as part of About the role prose.
Thus About the role paragraph will include the Olipop mission description and the role description.
We must not include boilerplate like EEO, accommodation request, submission instructions, etc.
Let's extract the substantive content:
Company description (About Olipop) paragraphs:
- At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you. This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity. Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone. The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave. In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
Then role description:
We’re looking for a Consumer Insights Manager to lead the voice of the consumer at OLIPOP. This person will own the development and execution of consumer learning plans that inform key business areas like marketing campaigns, new product development, creative direction, and strategic planning, and will mentor colleagues on translating insights into action. They’ll partner closely with internal teams and external research vendors, serving as a trusted advisor on insight-led decisions that drive both short-term performance and long-term brand growth. This role is a great fit for someone with deep functional expertise who’s curious, collaborative, and passionate about extending our insights capabilities across the organization.
Responsibilities list (bullet points):
- Champion a consumer-first mindset across the marketing team and broader organization, mentoring colleagues on applying insights to strategic decisions
- Lead cross-functional and agency partnerships to embed the consumer perspective into briefs, business cases, and sales materials, advising stakeholders on insight-led tradeoffs
- Lead the design and execution of research projects that inform marketing and innovation decisions (e.g., concept testing, creative testing, sensory testing, etc.), developing specialized expertise across methodologies
- Own vendor relationships and day-to-day project management, from design to reporting, ensuring findings are translated into clear, actionable recommendations
- Drive internal reporting and presentations that track brand KPIs, such as household penetration, brand awareness, and campaign performance, proactively surfacing trends and implications for leadership
- Build and evolve OLIPOP’s consumer knowledge, research tools, and insights capabilities, serving as a resource and mentor to colleagues across functions
- Monitor industry trends, cultural shifts, and emerging consumer behaviors, translating them into recommendations that shape brand strategy and innovation
Requirements list:
- 8+ years of experience in consumer insights, market research, or related roles, with demonstrated depth in a specialized research area (CPG experience preferred; beverage a plus)
- Highly collaborative, curious, and comfortable operating independently in a fast-paced, agile environment
- Advanced knowledge of both qualitative and quantitative research methods, with experience introducing new approaches to the function
- Strong organizational and project management skills – able to independently manage multiple complex projects and mentor others in prioritization
- Strong analytical skills – makes complex information simple and compelling for audiences at all levels, including senior leadership
- Experience writing and designing surveys to answer business questions, and comfortable advising others on research design
- Strategic thinker who connects consumer learning to business implications and influences functional strategy
- Proficiency with marketing mix modelling and DIY research tools
- Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred
- Track record of leading high-priority projects independently and mentoring or advising
Then "Reports to: Director of Consumer Insights Compensation: $115k-$135k base plus bonus"
We should include that in Pay section.
We must not include "How We Work", "What We Value", etc. Those are substantive but not allowed headings. Could we incorporate them into About the role as prose? Possibly but that would be mixing culture with role. The instruction says prefer a few substantive sections over many thin ones. It didn't forbid adding extra prose under existing headings. So we could add those culture paragraphs under About the role as additional prose. That would preserve the info while staying within allowed headings. Let's do that: About the role section will contain the company mission description, role description, and also the culture sections (How We Work, What We Value, What We’re Looking For, Startup life). That will preserve all substantive info.
We need to ensure we don't include boilerplate: EEO, accommodation request, submission instructions, unsolicited materials policy, etc. Remove those.
Thus final HTML:
About the role
[company mission paragraph] [role description paragraph] [How We Work paragraph] [What We Value paragraph] [What We’re Looking For paragraph] [Startup life paragraph]
Then Responsibilities with each bullet.
Then Requirements with each bullet.
Then Pay Reports to: Director of Consumer Insights. Compensation: $115k-$135k base plus bonus.
Make sure to not include any extra headings.
Let's craft the prose.
Company mission paragraph: combine the first big paragraph about Olipop mission and story.
Role description paragraph: "We’re looking for a Consumer Insights Manager to lead the voice of the consumer at OLIPOP. This person will own the development and execution of consumer learning plans that inform key business areas like marketing campaigns, new product development, creative direction, and strategic planning, and will mentor colleagues on translating insights into action. They’ll partner closely with internal teams and external research vendors, serving as a trusted advisor on insight-led decisions that drive both short-term performance and long-term brand growth. This role is a great fit for someone with deep functional expertise who’s curious, collaborative, and passionate about extending our insights capabilities across the organization."
How We Work paragraph: "We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose. Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure,
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID/requisition numbers as headings — none present. We must preserve ALL substantive information; do not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The posting includes EEO statement, accommodation request, etc. Those should be removed. Also "Submission of Application Materials" etc. Remove those. We need to keep substantive info: company mission description, role description, responsibilities list, requirements list, compensation, reporting line, maybe "How We Work", "What We Value", "What We’re Looking For", "Startup life at OLIPOP". Are those considered substantive? They are about culture and values. The instruction: "Prefer a few substantive sections over many thin ones." But we can include them if they have real specific content. They do have content. However the allowed headings list includes only: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It does not include sections like "How We Work", "What We Value", etc. So we should not create headings outside that list. The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., implying those are examples but likely only those headings allowed. It also says: "IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we should only use those headings. So we cannot add headings for How We Work etc. We could incorporate that prose into About the role or maybe into a
under About the role? But About the role should be about the role, not company culture. However we could put culture description under About the role as part of role description? Might be stretching. Better to keep only the sections that match allowed headings: About the role, Responsibilities, Requirements, Pay. Possibly also Benefits if present (none). Schedule none. Thus we will output:
About the role
... (prose summarizing role description)
Then Responsibilities- with each responsibility as
- .
Then Requirements
- with each requirement as
- .
Then Pay
with compensation and reporting line. We must preserve all substantive information: include company mission description? That is under About Olipop. Should we include that somewhere? The instruction says preserve ALL substantive information; do not invent or summarize away detail. If we omit the company mission description, we lose substantive info. But we have no heading for company overview. Could we include it in About the role section as prose? The About the role section could include both role and company context. That would preserve the info. So we can put the Olipop mission description as part of About the role prose. Thus About the role paragraph will include the Olipop mission description and the role description. We must not include boilerplate like EEO, accommodation request, submission instructions, etc. Let's extract the substantive content: Company description (About Olipop) paragraphs: - At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you. This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity. Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone. The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave. In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. Then role description: We’re looking for a Consumer Insights Manager to lead the voice of the consumer at OLIPOP. This person will own the development and execution of consumer learning plans that inform key business areas like marketing campaigns, new product development, creative direction, and strategic planning, and will mentor colleagues on translating insights into action. They’ll partner closely with internal teams and external research vendors, serving as a trusted advisor on insight-led decisions that drive both short-term performance and long-term brand growth. This role is a great fit for someone with deep functional expertise who’s curious, collaborative, and passionate about extending our insights capabilities across the organization. Responsibilities list (bullet points): - Champion a consumer-first mindset across the marketing team and broader organization, mentoring colleagues on applying insights to strategic decisions - Lead cross-functional and agency partnerships to embed the consumer perspective into briefs, business cases, and sales materials, advising stakeholders on insight-led tradeoffs - Lead the design and execution of research projects that inform marketing and innovation decisions (e.g., concept testing, creative testing, sensory testing, etc.), developing specialized expertise across methodologies - Own vendor relationships and day-to-day project management, from design to reporting, ensuring findings are translated into clear, actionable recommendations - Drive internal reporting and presentations that track brand KPIs, such as household penetration, brand awareness, and campaign performance, proactively surfacing trends and implications for leadership - Build and evolve OLIPOP’s consumer knowledge, research tools, and insights capabilities, serving as a resource and mentor to colleagues across functions - Monitor industry trends, cultural shifts, and emerging consumer behaviors, translating them into recommendations that shape brand strategy and innovation Requirements list: - 8+ years of experience in consumer insights, market research, or related roles, with demonstrated depth in a specialized research area (CPG experience preferred; beverage a plus) - Highly collaborative, curious, and comfortable operating independently in a fast-paced, agile environment - Advanced knowledge of both qualitative and quantitative research methods, with experience introducing new approaches to the function - Strong organizational and project management skills – able to independently manage multiple complex projects and mentor others in prioritization - Strong analytical skills – makes complex information simple and compelling for audiences at all levels, including senior leadership - Experience writing and designing surveys to answer business questions, and comfortable advising others on research design - Strategic thinker who connects consumer learning to business implications and influences functional strategy - Proficiency with marketing mix modelling and DIY research tools - Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred - Track record of leading high-priority projects independently and mentoring or advising Then "Reports to: Director of Consumer Insights Compensation: $115k-$135k base plus bonus" We should include that in Pay section. We must not include "How We Work", "What We Value", etc. Those are substantive but not allowed headings. Could we incorporate them into About the role as prose? Possibly but that would be mixing culture with role. The instruction says prefer a few substantive sections over many thin ones. It didn't forbid adding extra prose under existing headings. So we could add those culture paragraphs under About the role as additional prose. That would preserve the info while staying within allowed headings. Let's do that: About the role section will contain the company mission description, role description, and also the culture sections (How We Work, What We Value, What We’re Looking For, Startup life). That will preserve all substantive info. We need to ensure we don't include boilerplate: EEO, accommodation request, submission instructions, unsolicited materials policy, etc. Remove those. Thus final HTML:
About the role
[company mission paragraph] [role description paragraph] [How We Work paragraph] [What We Value paragraph] [What We’re Looking For paragraph] [Startup life paragraph]
Then Responsibilities- with each bullet.
Then Requirements
- with each bullet.
Then Pay
Reports to: Director of Consumer Insights. Compensation: $115k-$135k base plus bonus.
Make sure to not include any extra headings. Let's craft the prose. Company mission paragraph: combine the first big paragraph about Olipop mission and story. Role description paragraph: "We’re looking for a Consumer Insights Manager to lead the voice of the consumer at OLIPOP. This person will own the development and execution of consumer learning plans that inform key business areas like marketing campaigns, new product development, creative direction, and strategic planning, and will mentor colleagues on translating insights into action. They’ll partner closely with internal teams and external research vendors, serving as a trusted advisor on insight-led decisions that drive both short-term performance and long-term brand growth. This role is a great fit for someone with deep functional expertise who’s curious, collaborative, and passionate about extending our insights capabilities across the organization." How We Work paragraph: "We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose. Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure,
- .
Then Pay