Digital Community Manager

About the Role

We are seeking a strategic and hands-on Digital Community Manager to revitalize and scale our customer community across owned and external platforms. This role will own engagement, content, and community experience across our existing on-domain community platform as well as third-party channels such as Reddit and other industry forums. You will play a critical role in turning our digital community into a high-value destination for engineers and technical users—driving engagement, improving support outcomes, and ensuring our content is optimized for both human users and AI-driven discovery.

Responsibilities

• Community Strategy & Growth
  • Own and evolve the end-to-end community strategy, partnering closely with the social media team, marketing, product, and customer success to strengthen audience engagement across the digital ecosystem.
  • Develop programs to increase engagement, including discussion prompts, gamification, expert sessions, and user-generated content.
  • Identify and re-engage inactive users through targeted campaigns and lifecycle programs.
  • Define community value propositions and ensure clear differentiation vs. external forums (e.g., Reddit).
• Engagement & Moderation
  • Act as the primary “host” of the community—stimulating conversations, moderating discussions, and ensuring a high-quality experience.
  • Respond to user questions or route them to internal SMEs to ensure timely, accurate answers.
  • Build and enforce community guidelines and maintain a consistent brand voice.
• External Community Presence (Reddit & Forums)
  • Develop and execute a strategy for engaging in external communities (e.g., Reddit, engineering forums) in coordination with the Social Media Team.
  • Monitor conversations related to test & measurement, automation, and relevant tools/ecosystems.
  • Participate authentically in discussions to provide technical value—not just promotion.
  • Identify opportunities to bring external users into owned community experiences.
• Content & AI-Optimized Responses
  • Create and curate high-quality community content—including posts, articles, and discussion threads—in partnership with the global creative team and social media team to ensure brand consistency, alignment, and audience engagement across channels.
  • Translate complex technical topics into clear, structured, and searchable responses.
  • Ensure responses are optimized for discoverability by search engines and LLMs (clear answers, context, keywords, citations where relevant).
  • Build scalable content loops (e.g., turning community Q&A into SEO or help center content).
• Programs & Advocacy
  • Launch and manage community programs such as ambassadors, champions, or super users.
  • Design recognition systems (badges, leaderboards, featured members) to reward engagement.
  • Foster customer advocacy and peer-to-peer technical support.
• Analytics & Insights
  • Own community KPIs (engagement, retention, response time, deflection, contribution rates).
  • Build dashboards and deliver regular insights to marketing, product, and support teams.
  • Translate community feedback into actionable product and business insights.
• Cross-Functional Collaboration
  • Partner with Product, Support, and Marketing to ensure community is integrated into the customer journey.
  • Work closely with the Head of Social Media and cross-functional communications teams to align community and social initiatives, share upcoming priorities, and identify opportunities for coordinated engagement and amplification.
  • Collaborate on product launches, feedback loops, and customer education initiatives.
  • Help scale processes for routing technical questions and surfacing insights internally.

Requirements

• 4–8+ years in community management, social media, or digital engagement roles (preferably in B2B or technical industries).
• Proven experience growing and/or revitalizing an online community.
• Experience engaging in third-party platforms like Reddit, LinkedIn, or engineering forums.
• Hands-on experience with NI products or the Test & Measurement Industry.
• Familiarity with test & measurement workflows, automation systems, or engineering use cases.
• Strong writing and communication skills (clear, helpful, and structured responses).
• Ability to simplify complex technical topics without losing accuracy.
• Deep understanding of how to drive engagement—not just moderate.
• Data-driven mindset with experience tracking and optimizing community metrics.
• Familiarity with community platforms (e.g., Discourse, Khoros, Gainsight, Slack).
• Understanding of SEO and/or how content surfaces in AI/LLM tools.
• Naturally curious and empathetic—focused on user needs.
• Comfortable being both strategic and hands-on.
• Strong sense of ownership and bias for action.
• Able to balance community as a support channel vs. a value-driven engagement channel.

Preferred Qualifications

• Background in engineering, test & measurement, or developer ecosystems.
• Experience with technical communities (e.g., engineering forums, open-source communities).
• Experience creating technical content, tutorials, or documentation.
• Familiarity with automation or AI tools for content and moderation.

Benefits

• A variety of medical insurance plans, with dental and vision coverage.
• Employee Assistance Program.
• Profit sharing retirement.
• Tuition reimbursement.
• Employee resource groups and recognition programs.
• Paid parental leave (maternal and paternal).
• Vacation and holiday leave.
• Flexible time off plans.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible.