Digital Marketing Manager- Gaming

About the role

We are looking for a Digital Marketing Manager – Gaming who understands the gaming ecosystem end-to-end—from game studios and publishers to Web3 startups and IP owners. This role will drive digital growth, brand positioning, and demand generation for our gaming services and products globally. You will work closely with sales, delivery, creative, and leadership teams to build visibility, credibility, and high-quality inbound opportunities in the gaming industry.

Experience Required: 4–6 Years

Responsibilities

• Digital Marketing Strategy & Positioning
  • Define and execute end-to-end digital marketing strategy for the Gaming Division (Web2, Web3, Metaverse, iGaming)
  • Position the company as a trusted game development and technology partner
  • Develop clear value propositions and messaging for different target audiences (studios, founders, publishers, investors)
• Demand Generation & Performance Marketing
  • Drive B2B Lead Generation Through LinkedIn Marketing (organic + paid)
  • Manage Google Ads & PPC campaigns
  • Create and optimize landing pages and conversion funnels
  • Own campaign lifecycle: planning → execution → optimization → reporting
  • Work closely with sales to improve MQL to SQL conversion rates
• Content Marketing & Thought Leadership
  • Own and execute the content strategy, including case studies, blogs, and whitepapers
  • Develop LinkedIn content and thought leadership
  • Create pitch decks and service pages
  • Translate complex gaming and technical capabilities into clear, engaging messaging
  • Build founder and leadership visibility in gaming and Web3 ecosystems
• Event & Industry Marketing
  • Plan and execute marketing around gaming events, expos, and conferences (online & offline)
  • Drive event-based lead generation, partnerships, and networking
• Brand & Creative Management
  • Ensure consistent brand identity and messaging across all digital channels
  • Collaborate with design and video teams for creatives, ad copies, reels, banners, and pitch assets
• Analytics & Performance Tracking
  • Track and analyze campaign performance, lead quality, and funnel metrics
  • Monitor website and landing page conversions
  • Use insights to optimize campaigns, messaging, and channels

Requirements

• 4–6 years of experience in Digital Marketing (B2B), preferably in Gaming, Tech, or Web3
• Strong understanding of the global gaming ecosystem (studios, publishers, monetization models)
• Hands-on experience with LinkedIn Ads & Google Ads
• Performance marketing & funnel optimization
• Content-led growth strategies
• Ability to convert technical offerings into compelling marketing narratives
• Strong communication and stakeholder management skills

Nice to Have

• Experience in gaming or game development marketing
• Exposure to Web3, blockchain gaming, NFTs, or Metaverse
• Experience working with global clients and distributed teams