Consumer Insights Manager

Key Responsibilities

• Design and manage ongoing and ad-hoc qualitative and quantitative market research programs, including brand tracking, category tracking, consumer usage and attitude studies, concept testing, product testing, fieldwork, and ethnographies
• Lead the day-to-day execution of research projects, including survey design, discussion guide development, fieldwork coordination, data analysis, and synthesis
• Create and present clear, impactful reports and summaries for stakeholders
• Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to identify research needs and apply findings to business decisions
• Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and growth opportunities and present findings through compelling storytelling
• Cook up and maintain collaborative relationships with research vendors and partners

Qualifications

• Bachelor’s degree in marketing, business, research, psychology or related field
• 5–7 years of relevant experience in consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG) industry
• Demonstrated experience supporting or leading qualitative and quantitative research methodologies, including focus groups, interviews, ethnographies, conjoint, MaxDiff, TURF, brand tracking, and shopper research
• Experience in utilizing and interpreting syndicated market data sources such as Circana (IRI), Numerator, and Quantilope
• A natural curiosity about human behavior and a passion for understanding the "why" behind consumer decisions
• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and survey programming platforms (e.g., Qualtrics, SurveyMonkey)
• Strong analytical, presentation, storytelling, project management, and communication skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Excellent interpersonal and cross-functional collaboration skills

Preferred Qualifications

• Master’s degree in marketing, business, research, psychology, or related field
• 7+ years experience in marketing, communications, business development, brand management, consulting, and/or analytics