Consumer Insights Manager

Requisition ID: 39947

About the role

In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. You will help support the development of consumer learning plans that support Molson Coors’ iconic brands, embedding consumer‑first thinking and delivering actionable insights. You will champion brand growth through human‑led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward‑looking insights strategy. You’ll help plan, design and conduct various consumer research studies (including both qualitative and quantitative methods) and help build the “voice of the consumer” within the brand teams. This position reports to the Senior Insights Manager of Coors Family of Brands, working closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.

Responsibilities

• Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
• Determine appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
• Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
• Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
• Identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
• Influence the direction of the company’s brand strategy by always keeping the consumer first and operating with a growth mindset

Requirements

• Bachelor’s degree in Marketing, Business, Psychology or similar; or an MBA ideally with a social science, research focus
• At least 4 years of consumer research experience (supplier, client or agency)
• Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
• Working knowledge of a broad range of qualitative and quantitative methodologies and understands key questions to ask to determine appropriate research approach
• Ability to identify and synthesize consumer information to provide insights to key customers
• Excellent time management and organizational skills
• Demonstrated ability to independently lead projects from initiation through delivery with minimal oversight and guidance
• Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• Engagement with a variety of Business Resource Groups, providing volunteer opportunities, leadership experience, and networking
• Career growth and development centered around First Choice Learning opportunities
• Total Rewards program with competitive base salary, incentive plans, parental leave, health, dental, vision, retirement savings plan with above-market employer match, generous paid time off plans, wellness program, and Employee Assistance Program (EAP)
• Access to brand clothing and swag, top events, and free beer and beverages
• Work within a fast-paced, innovative company with passionate colleagues and partners from diverse backgrounds

Pay

Posting salary range: $96,600.00 - $126,700.00 + 15% target short term incentive. Average $23,000 spent on benefits per employee, including health, dental, vision, retirement with above market employer match, wellness incentives, EAP, and paid time off (holidays, vacation days, sick days). Final pay based on non-discriminatory factors including work location, previous experience, skill set, and internal equity.