Consumer Insights Intern
Sargento · Plymouth, WI · 1 wk ago
Volunteer
About the role
As a member of the Insights Team, you will contribute to research and analysis supporting initiatives critical to company growth. You will have the opportunity to explore the challenging world of CP Insights and build a career after graduation. You are a leader with emotional intelligence, analytical skills, and critical thinking ability, passionate about understanding consumer behavior and translating it into marketing actions within the CPG food industry.
What You Do
- Contribute to the sourcing, interpretation, and application of consumer information to address business partner needs as directed by the Senior Consumer Insights Manager-FSI.
- With guidance from the Senior Manager, design and execute at least one custom research project, developing actionable insights and reporting results to stakeholders. Areas may include advertising, concept, product, packaging, positioning, pricing, need state and consumer segmentation, and syndicated data analysis.
- Help monitor and apply consumer trends (demographic, attitudinal, behavioral) to the business.
- Participate in training on Circana (syndicated sales and household panel) data.
- Display collaboration with cross-functional teams and excellent influencing skills. Share information across the Insights team.
Your Education And Qualifications
- Pursuing a business degree with a personal passion for market research, all things food, analyzing data and marketing, having completed sophomore year prior to starting internship.
- Curious; always wants to understand the 'why' behind something. Interested in human behavior and how consumers make decisions.
- Analytical; possess the ability to understand and translate research results to help tell a relevant and compelling story.
- Team-oriented; enjoys growing with other team members.
- Ability to thrive in a highly collaborative team environment.
- Familiarity with Microsoft Word, PowerPoint, Excel, Outlook.
- Strong communication skills, both verbal and written.
- CPG experience and/or experience in market research methodologies and techniques a plus.
- Strong problem solving, project management and communication skills.
- Valid driver's license, vehicle insurance, and vehicle required. There is no mass/public transit system to/from corporate housing location to company locations.
Skills You Will Develop
- Communication
- Critical Thinking
- Collaboration
- Cross-Functional
- Professionalism
- Leadership
- Technology
- Time Management
Benefits
- Lead and own real and relevant projects aligned with business objectives.
- Gain valuable skills and experiences to be prepared for entry level opportunities.
- Mentorship and career development to learn and grow personally and professionally.
- Volunteer in community service activities.
- Social professional networking experiences.
- Flexible work week onsite Mondays through Thursdays and optional remote Fridays; plus, half day Fridays.
- Nationally competitive compensation.
- Paid relocation and housing.
- 5 unpaid days off for interns and 10 unpaid days off for co-ops.
- 401(k) employer contribution top 1% in the nation.
- Discounts at the company cheese store and local attractions/events.