Brand Strategy & Consumer Insights Intern

About the role

The internship is an educational opportunity designed to provide hands-on exposure to the process of building, positioning, and growing consumer brands. It involves working primarily with the Unlisted team, alongside our strategy and creative teams.

Responsibilities/Learning Opportunities

• Market & Category Research: Learn how to evaluate industries and product categories, including identifying emerging trends, market shifts, and potential areas of white space.
• Consumer Research: Explore how to identify and understand target consumers, including demographics, behaviors, preferences, purchasing habits, and cultural influences.
• Competitive Landscape Analysis: Learn how to assess competitors, positioning, messaging, product offerings, pricing, and opportunities for differentiation.
• White Space Identification: Participate in guided exercises to understand how unmet consumer needs and market opportunities can inform new brand, product, and category concepts.
• Trend & Cultural Research: Explore emerging consumer, lifestyle, cultural, social, and industry trends and how they can influence brand strategy.
• Brand Building: Gain exposure to the full brand-development process, from early research and positioning through creative development, product strategy, marketing, and go-to-market planning.
• Strategic Thinking & Presentation: Learn how research and insights are synthesized into clear findings, strategic recommendations, and presentations.

Details

• Duraton: 3 months, with flexible start and end dates based on academic calendar (Fall 2026)
• Hrs: 15-20 hours per week
• Compensation: Unpaid; student MUST eligible for academic credit

Requirements/Qualifications

• Must be enrolled in a university and continue to be enrolled for the duration of the internship.
• PREFERABLY pursuing a degree in marketing, advertising, business, communications, consumer psychology, sociology, or a related field.
• Strong interest in brand strategy, consumer insights, market research, marketing, or brand development.
• Naturally curious with an interest in consumer behavior, culture, brands, and emerging trends.
• Strong research and analytical skills with the ability to identify key themes and insights.
• Strong written and verbal communication skills.
• Comfortable organizing information and presenting findings in a clear and concise way.
• Detail oriented, organized, and able to manage multiple projects and research assignments.
• Working knowledge of Microsoft PowerPoint, Excel, Google Slides, Google Sheets, or similar platforms.
• Able to take direction, ask thoughtful questions, and collaborate with a team.
• Interest in consumer brands, sports, music, entertainment, fashion, beauty, culture, and/or lifestyle is a plus.