Consumer Brand Manager

Job Summary

The Consumer Brand Manager is responsible for driving consumer-facing brand strategy and post-sale marketing enablement across the North American energy-based aesthetic device portfolio. This role focuses on empowering provider customers with high-impact patient marketing programs, digital platform content, and brand storytelling that accelerate consumer awareness, patient acquisition, and treatment adoption.

Essential Duties And Responsibilities

• Execute consumer brand marketing initiatives to drive patient awareness, education, and treatment consideration
• Translate brand strategy into scalable, patient-facing marketing programs for provider activation
• Develop and manage integrated consumer campaigns aligned with product positioning and commercial priorities
• Ensure brand consistency across all patient-facing content and provider marketing materials
• Create and deliver turnkey marketing programs, toolkits, and assets to support providers post-sale
• Partner with Sales and Customer Success to equip customers with effective patient engagement tools and best practices
• Gather and incorporate customer feedback to improve marketing programs and support materials
• Oversee development and optimization of consumer-facing content within the AMPS marketing platform
• Manage patient marketing assets across digital channels including website, email, social, and landing pages
• Ensure content remains current, compliant, and aligned with campaign strategies
• Collaborate with Digital and MarTech teams to optimize platform performance and usability
• Develop compelling patient education and treatment awareness content across multiple channels
• Create messaging frameworks that highlight treatment benefits, outcomes, and differentiation
• Optimize content for engagement, conversion, and patient confidence
• Support multi-channel demand generation campaigns to drive patient inquiries and treatment adoption
• Leverage audience insights and segmentation to improve targeting and campaign effectiveness
• Track and analyze performance metrics including engagement, lead generation, and asset utilization
• Identify opportunities to optimize content, messaging, and marketing programs based on data and feedback
• Monitor industry trends, competitive activity, and consumer behavior in the aesthetics market
• Translate insights into actionable improvements across marketing strategy and execution
• Collaborate cross-functionally with Marketing, Sales, Clinical, Creative, and MarTech teams
• Manage timelines, workflows, and approvals to ensure timely delivery of marketing initiatives

Qualifications

• Education: Bachelor’s degree required
• Experience: 4–7 years of experience in consumer marketing, brand management, digital marketing, or patient marketing within healthcare, aesthetics, or medical device industries.
• Experience: Developing consumer-facing campaigns and marketing enablement programs.
• Skills: Strong understanding of digital marketing platforms, content strategy, and performance marketing.
• Proven ability: To translate brand strategy into scalable marketing tools and programs.
• Strong storytelling, copywriting, and content development skills.
• Highly collaborative: With the ability to work cross-functionally across commercial, creative, and digital teams.
• Strong analytical mindset: With experience interpreting campaign performance and consumer insights.