Consulting Marketing Director (Location Flexible)

About the role

We are the leading provider of professional services to the middle market globally. Our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. As the Consulting Marketing Director, you will develop and implement strategic marketing plans for RSM’s Consulting Services Line-of-business. You will serve as a strategic leader and part of the Consulting Marketing Leadership team, overseeing market definition, planning, strategy, brand management, and marketing/sales integration.

Responsibilities

• Understand the business strategy and growth objectives of RSM’s Consulting Services business.
• Guide teams in the development of marketing strategies that support business growth and align to key market opportunities as defined by the business strategy.
• Serve as a strategic advisor and leader across all Industries/Service Lines.
• Set clear expectations related to the level of marketing enablement provided to the business and their practices.
• Act as a team coach and manager: delegate effectively, work with leadership on succession and growth plans, and ensure a fair and balanced workload across the team.

Requirements

• Bachelor’s degree required; degree in Marketing or related discipline preferred.
• Deep understanding of marketing competencies related to consulting services.
• Understanding of the needs of key audiences within the firm’s target market, including CFOs and CEOs.
• Knowledge of key industries that are core target markets of the firm.
• Minimum 10 years of marketing experience in a large professional services or similar organization, with proven abilities in market/client data management, direct marketing, advertising, PR, social media, branding, and internet marketing initiatives.
• Minimum of 5 years managing others in a highly dynamic environment.

Skills

• Exceptional client service attitude and outstanding people skills.
• Excellent verbal and written communication skills.
• Ability to motivate teams and deliver tough prescriptive messages.
• Demonstrated skills in diagnostics, analytics, coordination, collaboration, and planning.
• Takes appropriate risks and ownership of results.
• Ability to prioritize and manage multiple projects simultaneously.
• Seeks ongoing improvement by systematically performing gap analyses and integrating learning into counter-measures.

Benefits

At RSM, we offer a competitive benefits and compensation package for all our people. We provide flexibility in your schedule, empowering you to balance life’s demands while maintaining your ability to serve clients. Learn more about our total rewards.

Pay

Compensation Range: $158,600 - $281,600. Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.