Construction Sales Representative

About the role

Monroe Tractor is a well‑known construction and agricultural equipment dealer with over 75 years of experience serving the northeastern US. With 18 locations across New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, the family‑owned business provides best‑in‑class sales and support to more than 15,000 customers.

The Construction Equipment Sales Representative is a professional sales position responsible for selling wholesale equipment using diverse outreach methods to connect with prospective customers within an assigned territory. Successful representatives establish long‑lasting relationships, assist customers with equipment management, and serve as a resource when resolving product issues, helping to increase sales, profit, and productivity by offering large capital equipment.

Responsibilities

• Identify and engage prospective customers, offering assistance or direction to any customer who could benefit from our services.
• Assist customers by asking questions and listening carefully to their responses.
• Explain product performance, application, and benefits to prospective customers.
• Describe all equipment options available for customer purchases.
• Build strong rapport and lifelong relationships with customers.
• Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards.
• Actively use and update the Client Relationship Management System (CRM).

Qualifications

• Prior experience with heavy agriculture equipment and/or construction equipment.
• Proven sales success with goals achieved or exceeded.
• Problem‑solving skills.
• Strong independent work ethic and ability to collaborate with internal staff to achieve individual and branch goals.
• Excellent customer service skills; a builder of relationships.
• Clear and concise communication.
• A strong sense of urgency, focusing on time and territory management.
• Strong computer skills, especially with Microsoft Office programs.

Benefits

• Base + commission pay structure with competitive pay plan.
• Frequent industry training benefits.
• Monthly vehicle reimbursement of $675 plus mileage.
• Medical, dental, and vision insurance.
• 401(k) plan with match.
• Competitive paid time off policy.
• Short‑ and long‑term disability coverage.
• Annual performance reviews.
• Generous commission plan.

Pay

Base annual salary ranges from $50,000 to $65,000, plus uncapped commission. The average annual income for Sales Representatives is $150,000, with many exceeding that amount. Pay is scaled based on specific skills and background, with a target base range of $50,000‑$150,000 USD.