Connected Services Coach

MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help clients transform their businesses and effectively manage operations in sales performance, repair optimization and compliance, parts and accessories sales performance, and consumer engagement. With global teams, industry expertise, and technology, we design and deliver tailored, sustainable, and innovative solutions that help clients optimize operations and captivate customers.

About the role

The Connected Services Field Coach will deliver targeted coaching and consulting to assigned OEM dealerships, empowering dealership personnel with the knowledge, tools, and skills necessary to effectively sell, activate, and support connected services. This role requires a strong understanding of technology, excellent communication and coaching skills, and a proven ability to drive results. You will work closely with dealership staff, the client's field representatives, and the program team to achieve program objectives.

Responsibilities

• Deliver engaging and effective coaching sessions to dealership personnel on all aspects of the client's connected services, with a focus on working with the dealership's leadership team and creating internal processes.
• Ensure dealership staff are proficient in using the Dealer Rewards Portal, including selling one-time pay options and activating free trials.
• Host Monthly Performance Reviews, presenting to the client’s Zone Team to highlight successes, drawbacks, and best practices with the goal of aligning dealers and other organizational members.
• Conduct regular in-person and virtual visits to assigned dealerships to provide ongoing consulting and support.
• Monitor dealer performance, identify areas for improvement, and execute strategies to activate trial activation and upsell customers to one-time or recurring subscription plans.
• Coach dealership personnel on best practices for selling and supporting connected services.
• Collaborate with OEM field representatives to align coaching and consulting efforts with regional strategies.
• Track dealer KPIs for trial activations, one-time purchases, and subscription take rates.
• Develop and implement action plans with dealerships to address performance gaps.
• Regularly report on progress, challenges, and successes to the program team.
• Maintain open communication with dealership personnel, OEM field representatives, and the program team.
• Participate in reviews to provide updates and discuss program strategy.
• Share best practices and insights with other coaches to continuously improve the program.
• Gather dealer feedback and identify opportunities to improve coaching materials and program processes.
• Stay up to date on the latest connected vehicle technology and the client's connected services offerings.

Requirements

• 3+ years of experience in automotive, coaching, or consulting, preferably with a focus on vehicle or dealer technology.
• Strong understanding of connected services and their value proposition.
• Proven ability to deliver engaging and effective coaching sessions.
• Excellent communication, interpersonal, and presentation skills.
• Ability to build rapport and establish trust with dealership personnel.
• Strong analytical and problem-solving skills.
• Proficient in using CRM and other sales-related software.
• Willingness to travel extensively – 80% travel required.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with cutting-edge technology.
• Chance to make a significant impact on the client's connected services strategy.
• Professional development and growth opportunities.