Community Relations Director

About the Role

The Community Relations Representative plans, organizes, develops, and directs the overall professional development strategy for the community to maximize visibility as the preferred independent or assisted living provider in the market and increase occupancy. Reports to the Sales Director.

Qualifications

• Bachelor’s degree in marketing, public relations, or related field, or equivalent experience
• 1+ years of successful sales experience
• Senior living experience preferred

Responsibilities

• Spends majority of time outside community identifying and cultivating relationships with referral sources
• Executes and drives community’s external marketing plan
• Ensures list of A and B referral sources in local market is accurate and current
• Follows up appropriately and timely to turn leads into residents
• Meets or exceeds goals (i.e., internal/external sales calls)
• Closes the sale effectively with prospective residents and families
• Increases awareness of the community and Century Park in the local community at large
• Participates in local marketing events, health fairs, civic organization events, etc.
• Participates in marketing and waitlist events
• Provides benefit-oriented tours for inquiries
• Works with Sales team and Department Managers to ensure all common areas of the community, models, and available apartments are "show ready"

Requirements

• Reliable transportation, willing and able to travel extensively
• Excellent written and verbal communication skills
• Valid driver’s license in current state with satisfactory driving record per Century Park standards
• Proficient in Microsoft Word, Excel, and Outlook
• Outgoing, energetic personality with excellent listening skills and ability to persuade others
• Ability to work with little supervision and make independent decisions when circumstances warrant
• Understands urgency to build occupancy with ability to gain referrals and build new sources of business
• Excellent customer service and hospitality
• Effective networking skills, account management skills, and ability to build rapport and trust quickly
• Effective follow-through and follow-up with marketing leads
• Maintains confidentiality of all proprietary and/or confidential information
• Understands and follows company policies including harassment and compliance procedures
• Displays integrity and professionalism by adhering to Century Park’s Code of Ethics and completes all required Compliance training

About Us

At Century Park Associates, we are dedicated to creating an enriching lifestyle for our residents and a rewarding work environment for our valued associates. We take pride in providing an atmosphere where relationships of trust, leadership, and personal ethics are not only valued but expected. Our “people come first” approach ensures that excellence, respect, and outstanding service are apparent in all we do as an organization. We believe in caring for and loving our residents and strongly support their ability to continue growing, learning, and contributing. Every day, team members at Century Park Associates choose to go beyond their job descriptions, exceeding expectations on behalf of their residents.