Community Relations Director

Responsibilities

• Direct the sales and marketing program for the community, with a primary focus on business operations and sales programming
• Develop and implement sales and marketing strategies to increase occupancy and revenue
• Build relationships with area professionals, referral sources, and prospective residents to generate leads and conversions
• Conduct tours and presentations for prospective residents and families, and answer questions and objections
• Oversee and facilitate the acceptance process for new residents, including paperwork and apartment preparation
• Supervise or act as move-in coordinator, and ensure a seamless transition for new residents
• Create and review quarterly sales and marketing reports with senior leadership
• Cook up and facilitate marketing events and group presentations
• Work with outside consultants as required, and monitor and manage the department's budget

Requirements

• A high school diploma with some vocational or college coursework in business, marketing, or a related field
• Five years of related experience, or a Bachelor's degree in marketing, social sciences, business, or a related field
• Knowledge of sales management theory, effective sales closing methods, prospect evaluation methods, and organizational functions of a retirement community
• Ability to motivate and coach employees, and prioritize tasks to achieve goals and targets
• Strong communication, organizational, and problem-solving skills
• Ability to work independently and as part of a team

Competencies

• Focuses on results, perseveres, and drives for the goal line
• Strategic thinker, understands business issues, and knows how to achieve goals
• Team player, works through processes and with others to accomplish goals
• Customer-focused, understands the needs of prospective residents
• Accountable, understands the need to achieve targets and goals
• Leader, organizes the department to achieve goals and targets, leads by example, and inspires others to achieve

Salary

$70,000 - $70,000 annually