Community Outreach Manager

Overview

Fleet Feet, the largest running retailer in the country with more than 280 stores and a robust e‑commerce site, is seeking a passionate, community‑focused Community Outreach Manager. In this role you will lead local marketing initiatives, foster meaningful relationships, and drive customer engagement through creative events and strategic partnerships. You will play a vital part in growing the brand, acquiring new customers, and ensuring the store remains a hub for the local fitness and running community.

Responsibilities

• Collaborate with the Operating Partner to design and implement marketing and outreach strategies that align with business goals.
• Cultivate relationships with local organizations, diverse running and fitness groups, and race directors.
• Plan, coordinate, and staff local races and events, ensuring strong brand presence and engagement.
• Manage store events and partnerships to drive in‑store traffic and sales.
• Ensure all local marketing aligns with Fleet Feet brand guidelines.
• Work with the regional marketing contact to stay aligned with company‑wide initiatives.
• Regularly update the website and social media with compelling content for local audiences.
• Spend at least 10 hours per week on the sales floor, using the Fleet Feet outfitting experience to serve customers.
• Provide hands‑on support to the Retail Experience Manager and lead by example during floor shifts.
• Equip staff with event knowledge so they can confidently share information with customers.
• Mentor and guide outreach coordinators through weekly one‑on‑ones and performance development.
• Set expectations, delegate effectively, and ensure outreach activities run smoothly.
• Foster a team environment built on trust, collaboration, and community service.

Requirements

• Proven experience in grassroots marketing or community outreach (retail preferred).
• Excellent communication skills in both public and team‑facing environments.
• Strong multitasking, time management, and decision‑making abilities.
• Comfort with digital tools such as Microsoft Office, Canva, and Google Suite.
• Ties to the local running/fitness community a plus.
• Flexibility to work weekends, evenings, and some holidays.
• Ability to travel locally for outreach and events.

Why You’ll Love It Here

• Mission‑driven culture that believes running changes everything and makes a positive impact in local communities.
• Opportunity to blend a passion for fitness and people while making authentic connections through events and partnerships.
• Growth opportunities through leadership development, mentoring, and cross‑functional collaboration.
• Dynamic work environment where no two days are the same—from strategy sessions to working events to helping customers find the right fit.
• Team‑oriented atmosphere that values communication, positivity, and shared success.

Benefits

• 401(k) with 4% company match (available to employees aged 21+ at company‑owned stores).
• Exclusive discounts on industry‑leading products and specialized training programs.
• Professional development through mentorship, employee resource groups, and ongoing learning sessions.
• Opportunities to engage in local outreach and service initiatives aligned with the company’s purpose‑driven mission.
• Supportive, passionate teammates who live the mission every day.
• Full‑time employees (30+ hours/week) receive a comprehensive benefits package covering healthcare, wellness, and more.