Community Outreach Coordinator

Essential Duties and Responsibilities

• Plan and execute social media campaigns to inform and engage the public about the Town’s initiatives, programs, and services.
• Aid in the planning of community-building events.
• Represent the organization at community events, meetings, and forums to promote awareness and build relationships with stakeholders.
• Develop and distribute outreach materials (flyers, brochures, newsletters, videos) to target groups.
• Create engaging and informative content for social media platforms, newsletters, and the organization’s website to raise awareness of public initiatives.
• Assist in the creation of press releases and other written materials to promote events and programs.
• Maintain a presence on social media, monitoring for community feedback, comments, and messages, and responding promptly when necessary.
• Create short videos to promote awareness of the Town’s efforts, accomplishments, and staff.
• Build and maintain relationships with community members, organizations, and stakeholders.
• Act as a point of contact for public inquiries, providing clear and accurate information about the organization’s programs and services.
• Identify and address concerns or questions from the community, escalating issues when necessary.
• Track outreach activities and report on key metrics, including event attendance, engagement levels, and community feedback.
• Assist in analyzing the effectiveness of outreach campaigns and suggest improvements.

Knowledge, Skills, and Abilities

• Knowledge of general office practices and procedures.
• Knowledge of principles of customer service and public relations in governmental settings.
• Strong written and verbal communication skills, with the ability to engage and inform diverse audiences in person, over the phone, in email & writing.
• Knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
• Experience working professionally on social media platforms, email marketing tools, and basic graphic design tools (Canva, Adobe Spark, Capcut, etc.).
• Experience creating professional short videos for social media.
• Ability to manage multiple tasks with frequent interruptions.
• Ability to work independently with minimal supervision.
• Strong interpersonal skills and ability to work with diverse groups and individuals.
• Ability to organize and maintain efficient files.

Education and Experience

• High School Diploma or GED.
• Preferred - Bachelor’s degree in Communications, Public Relations, Social Work, Marketing, or a closely related field.
• 1-2 years of experience in public outreach, communications, or a related role.

Physical Demands

• May include: climbing stairs, crouching, grasping, gripping, handling, kneeling, pinching, pulling, pushing, reaching, vision, repetitive motions, sitting, standing, walking, stooping, and carrying/lifting of up to 50 lbs.

Work Environment

• The noise level in the work environment is typically quiet to moderately noisy.
• Rarely experiences: extreme cold, extreme heat, humidity, wetness, noise, hazards, temperature change, atmospheric conditions, and vibration.