Community Outreach and Healthcare Marketing Specialist Montgomery County

About the Role

At Peace Healthcare Agency is seeking an experienced, motivated, and results-driven Community Outreach & Healthcare Marketing Specialist to expand our presence throughout Montgomery County and surrounding communities. This position is ideal for a healthcare marketing, business development, community outreach, or referral relations professional who understands how to build strong referral networks, develop strategic partnerships, generate new opportunities, and contribute to organizational growth.

What You'll Do

• Community Outreach & Referral Development
  • Develop and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, discharge planners, case managers, social workers, hospices, assisted living communities, senior care organizations, and other healthcare professionals throughout Montgomery County.
  • Conduct regular in-person visits, presentations, and outreach activities with referral partners.
  • Identify, develop, and cultivate new referral sources and strategic community partnerships.
  • Educate healthcare professionals, community organizations, and families about At Peace Healthcare Agency's services.
  • Represent the agency at health fairs, networking events, healthcare conferences, community events, and professional meetings.
  • Increase awareness of At Peace Healthcare Agency and strengthen our position within the local healthcare community.
• Healthcare Marketing & Business Development
  • Develop and execute strategic marketing and outreach initiatives designed to increase referrals, admissions, and agency growth.
  • Build and maintain a strong referral pipeline throughout Montgomery County.
  • Identify new business development opportunities and potential strategic partnerships.
  • Work toward established referral and business development goals.
  • Track marketing activities, referral sources, outreach efforts, and outcomes using CRM and agency reporting systems.
  • Provide leadership with valuable insights regarding market trends, community needs, referral opportunities, and competitive activity.
  • Assist with marketing campaigns, presentations, promotional materials, and community education programs.
• Relationship Management
  • Build long-term relationships with referral partners based on trust, professionalism, responsiveness, and exceptional service.
  • Maintain consistent communication and timely follow-up with referral sources.
  • Serve as a professional representative of At Peace Healthcare Agency throughout Montgomery County.
  • Strengthen existing partnerships while continuously identifying opportunities to develop new relationships.
  • Collaborate with agency leadership to increase brand awareness and community engagement.
• Collaboration
  • Work closely with leadership, intake, operations, and clinical teams to support an efficient referral and admissions process.
  • Communicate referral opportunities and client needs accurately and promptly.
  • Help ensure referral partners receive timely follow-up and excellent customer service.
  • Support community education initiatives that promote quality, compassionate, and person-centered healthcare services.

Required Qualifications

• Previous experience in healthcare marketing, healthcare business development, community liaison, home care sales, hospice marketing, physician relations, healthcare outreach, or a related field.
• Proven ability to develop and maintain professional relationships with healthcare and community referral sources.
• Excellent communication, presentation, networking, and relationship-building skills.
• Results-oriented with the ability to work toward measurable referral and business development goals.
• Self-motivated, proactive, and comfortable working independently.
• Professional presence and the ability to communicate effectively with physicians, healthcare executives, case managers, social workers, discharge planners, and other referral partners.
• Strong organizational and time-management skills.
• Valid driver's license and reliable transportation for local travel.

Preferred Qualifications

• Experience in home health, home care, hospice, private duty, healthcare staffing, senior care, or related healthcare services.
• Established relationships with hospitals, physicians, rehabilitation facilities, skilled nursing facilities, case managers, discharge planners, assisted living communities, or senior service organizations in Montgomery County.
• Existing healthcare or community referral network.
• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field preferred but not required.
• Experience with CRM systems and Microsoft Office.

Why Join At Peace Healthcare Agency?

• Health Insurance
• Life Insurance
• Paid Training & Ongoing Professional Development
• Supportive and Collaborative Leadership Team
• Career Growth & Advancement Opportunities
• Opportunity to make a meaningful impact in the community
• Opportunity to contribute to the growth of an expanding healthcare organization

Position Details

• Location: Montgomery County, PA
• Employment Type: Full-Time
• Schedule: Monday–Friday
• Travel: Local travel throughout Montgomery County and surrounding communities
• Events: Occasional evenings or weekends may be required for networking and community events

Why This Role Matters

This is more than a marketing position. The relationships you build can help connect individuals and families with the care and support they need. Every referral partnership you develop creates an opportunity for At Peace Healthcare Agency to serve more individuals and families. Your work will directly contribute to expanding access to compassionate, person-centered care while helping our organization grow throughout Montgomery County.