Montgomery County Experienced Community Liaison and Healthcare Marketer

About the Role

At Peace Healthcare Agency is seeking an energetic, relationship-driven, and results-oriented Community Liaison & Healthcare Marketer to expand our presence throughout Montgomery County. This role is ideal for an experienced professional who enjoys networking, developing referral partnerships, and connecting individuals and families with quality home healthcare services.

Responsibilities

• Develop and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, discharge planners, case managers, social workers, hospices, assisted living communities, and other healthcare professionals.
• Represent At Peace Healthcare Agency at networking events, health fairs, community organizations, and professional meetings throughout Montgomery County.
• Educate healthcare professionals and community partners about our home healthcare services and programs.
• Identify new referral sources and business development opportunities throughout Montgomery County.
• Execute strategic outreach plans to increase referrals and grow agency census.
• Build long-term partnerships with referral sources through regular visits, presentations, and follow-up communication.
• Serve as a primary point of contact for referral partners and community organizations.
• Maintain strong relationships through exceptional service and timely communication.
• Collaborate with agency leadership to strengthen community engagement and brand awareness.
• Work toward referral and business development goals.
• Track marketing activities, referrals, and outcomes using CRM or agency reporting systems.
• Assist with marketing campaigns, promotional materials, and community education initiatives.
• Identify opportunities to increase agency visibility and strengthen our presence within the local healthcare community.
• Provide market intelligence and competitive insights to support agency growth strategies.
• Work closely with operations and intake teams to ensure a smooth referral and admissions process.
• Communicate referral opportunities and client needs effectively with internal teams.
• Support community education programs and initiatives that promote quality home healthcare services.

Requirements

• Experience in healthcare marketing, community liaison, physician relations, home care sales, hospice marketing, or healthcare business development.
• Proven ability to build and maintain professional relationships with referral sources.
• Strong communication, presentation, and networking skills.
• Self-motivated, goal-oriented, and comfortable working independently.
• Excellent organizational and time-management skills.
• Valid driver's license and reliable transportation for local travel.

Preferred Qualifications

• Experience in home health, home care, hospice, private duty, healthcare staffing, or senior services.
• Existing relationships with hospitals, physicians, case managers, discharge planners, rehabilitation facilities, or long-term care providers in Montgomery County.
• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field is preferred but not required.
• Experience with CRM systems and Microsoft Office.

Benefits

• Health insurance
• Life insurance
• Paid training and ongoing professional development
• Supportive and collaborative leadership team
• Career advancement opportunities within a growing healthcare organization
• Opportunity to make a meaningful impact by connecting individuals and families with compassionate, high-quality care

Schedule

• Full-Time
• Monday through Friday
• Occasional evenings or weekends for community events, as needed
• Local travel throughout Montgomery County and surrounding areas