Community Outreach and Healthcare Marketing Specialist Delaware County

What You'll Do

• Develop and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, discharge planners, case managers, social workers, hospices, assisted living communities, senior care organizations, and other healthcare professionals throughout Delaware County.
• Conduct regular in-person visits, presentations, and outreach activities with referral partners.
• Identify and develop new referral sources and strategic community partnerships.
• Educate healthcare professionals, community organizations, and families about At Peace Healthcare Agency's services.
• Represent the agency at health fairs, networking events, healthcare meetings, community events, and professional organizations.
• Increase awareness of At Peace Healthcare Agency and establish the organization as a trusted healthcare resource in the community.
• Develop and execute strategic outreach plans to increase referrals, admissions, and agency growth.
• Build and maintain a strong referral pipeline.
• Identify new business development opportunities within Delaware County and surrounding areas.
• Work toward established referral and business development goals.
• Track outreach activities, referral sources, and results using CRM and agency reporting systems.
• Provide leadership with feedback regarding market trends, community needs, referral opportunities, and competitive activity.
• Assist with marketing campaigns, promotional materials, presentations, and community education initiatives.
• Establish long-term relationships with referral partners based on trust, professionalism, responsiveness, and exceptional service.
• Maintain regular communication and follow-up with healthcare and community partners.
• Serve as a professional representative of At Peace Healthcare Agency throughout Delaware County.
• Strengthen existing partnerships while continuously developing new relationships.
• Work closely with agency leadership to increase community visibility and referral opportunities.
• Collaborate with leadership, intake, operations, and clinical teams to support an efficient referral and admissions process.
• Communicate referral opportunities and client needs accurately and promptly.
• Help ensure referral partners receive timely follow-up and excellent service.
• Support community education initiatives that promote quality and compassionate healthcare services.

Required Qualifications

• Previous experience in healthcare marketing, healthcare business development, community liaison, home care sales, hospice marketing, physician relations, healthcare outreach, or a related field.
• Proven ability to develop and maintain professional relationships with healthcare and community referral sources.
• Excellent communication, presentation, networking, and relationship-building skills.
• Results-oriented and comfortable working toward measurable referral and growth goals.
• Self-motivated, proactive, and able to work independently.
• Professional demeanor with the ability to communicate effectively with physicians, healthcare executives, case managers, social workers, discharge planners, and other referral partners.
• Excellent organizational and time-management skills.
• Valid driver's license and reliable transportation for local travel.

Preferred Qualifications

• Experience in home health, home care, hospice, private duty, healthcare staffing, senior care, or related healthcare services.
• Existing relationships with hospitals, physicians, rehabilitation facilities, skilled nursing facilities, case managers, discharge planners, assisted living communities, or senior service organizations in Delaware County.
• Established healthcare or community referral network.
• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field preferred but not required.
• Experience with CRM systems and Microsoft Office.

Why Join At Peace Healthcare Agency?

At Peace Healthcare Agency is growing, and we're looking for professionals who want to grow with us.

• Health Insurance
• Life Insurance
• Paid Training & Ongoing Professional Development
• Supportive and Collaborative Leadership Team
• Career Growth & Advancement Opportunities
• Opportunity to make a meaningful impact in the community
• Opportunity to contribute to the growth of an expanding healthcare organization

Position Details

• Position: Community Outreach & Healthcare Marketing Specialist
• Location: Delaware County, PA
• Employment Type: Full-Time
• Schedule: Monday–Friday
• Travel: Local travel throughout Delaware County and surrounding communities
• Events: Occasional evenings or weekends may be required for networking and community events

Why This Role Matters

This is more than a marketing position. The relationships you build can help connect individuals and families with the care and support they need. Every healthcare partnership you develop creates an opportunity for At Peace Healthcare Agency to serve more individuals and families in the community. Your work will directly contribute to expanding access to compassionate, person-centered care while helping grow our organization.